Build stronger customer connections and drive loyalty growth ✨

A leading jewellery brand is looking for an experienced CRM & Loyalty Manager to own customer retention, lifecycle marketing and loyalty strategy.

This is an exciting prospect for someone who loves combining data, creativity and commercial thinking to create personalised customer experiences, increase repeat purchase and grow customer lifetime value.

You’ll lead end-to-end CRM across email, SMS, loyalty and automation, working closely with eCommerce, Marketing, Creative and Retail teams.

Key responsibilities:

- Own CRM and retention strategy to drive revenue and customer growth
- Manage email, SMS and automated lifecycle journeys through Klaviyo
- Build customer segments, personalisation strategies and testing plans
- Lead loyalty program strategy and optimisation
- Analyse CRM performance and turn insights into action
- Improve online and in-store customer experiences through data and technology
- Manage CRM platforms,



integrations and campaign operations

About you:

- Strong CRM, lifecycle marketing or retention experience
- Advanced hands-on Klaviyo experience across campaigns, flows and segmentation
- Experience with loyalty programs and eCommerce platforms
- Commercially minded with strong analytical skills
- Comfortable balancing strategy with hands-on execution
- Experience in jewellery, fashion, beauty or lifestyle retail is highly regarded

Success in this role

- Increased CRM revenue and repeat purchase
- Stronger customer engagement and loyalty participation
- Improved personalisation and customer journeys
- Smarter use of data to drive growth A fantastic opportunity for a CRM specialist to join a leading jewellery brand and play a key role in shaping the future of customer engagement.

To apply, please email Shellie at [email protected]

📌 CRM and Loyalty Manager | Jewellery (Sydney)
🏢 Who in the Zoo Recruitment
📍 Sydney