Data Analytics & Loyalty Manager

Turn customer data into smarter decisions, stronger loyalty and real commercial growth.

At Dorel Australia, we’re looking for an experienced, commercially minded Data Analytics & Loyalty Manager to join our growing Marketing team.

Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role for someone who loves turning data into actionable insights and using CRM, loyalty and analytics to create better customer experiences and drive business performance.

You’ll lead our customer data, CRM and loyalty strategy across Maxi-Cosi and Mother’s Choice, using customer, sales, digital and marketing insights to improve acquisition, engagement, retention and customer lifetime value.

Working across Marketing, Sales, Product and Consumer Experience, you’ll have the opportunity to influence how we understand our customers, engage with them and use data to make better commercial decisions.

What you’ll be doing

You’ll take ownership of key CRM, loyalty and analytics initiatives, including:

- Developing and executing CRM and loyalty strategies across Maxi-Cosi and Mother’s Choice
- Managing customer databases and CRM platforms, with a robust focus on data quality, integrity and compliance
- Building and optimising automated customer journeys across the customer lifecycle
- Developing customer segmentation based on behaviour, engagement and purchase history
- Driving loyalty and retention initiatives to increase engagement and customer lifetime value
- Analysing customer, sales, website,



product and campaign data to uncover trends and commercial opportunities
- Monitoring key measures including acquisition, retention, repeat purchase, customer lifetime value and churn
- Measuring the effectiveness of marketing campaigns, promotions and loyalty initiatives
- Mapping and improving the end-to-end customer journey
- Leading testing and optimisation across campaigns, messaging, segmentation and offers
- Developing dashboards and reporting frameworks across CRM, loyalty, digital and sales performance
- Translating complex data into clear insights and recommendations for stakeholders across the business
- Driving continuous improvement in reporting, automation and data governance

What we’re looking for

You’ll ideally bring 5 years’ experience across CRM, loyalty, customer analytics, business intelligence or data-driven marketing, together with:

- Experience managing CRM platforms, customer databases and loyalty programs
- Strong analytical capability and the ability to turn complex data into meaningful commercial insights
- Experience developing dashboards, reporting frameworks and performance metrics
- A strong understanding of customer lifecycle marketing, segmentation and retention




- Experience analysing eCommerce, website and marketing performance
- Proficiency with CRM, analytics, reporting and data visualisation tools
- Advanced Excel and strong data management skills
- Excellent stakeholder management and communication skills
- Strong project management and problem-solving capability
- A commercial mindset with the ability to connect data and insights to business outcomes
- A proactive, detail-oriented and continuous improvement mindset

Why join Dorel Australia?

Globally, we are a leading supplier of juvenile infant products. In Australia, our well-known brands include Maxi-Cosi, Mother’s Choice and Tiny Love.

We’re a friendly, collaborative team that combines the opportunities of an international organisation with the agility and connection of a close-knit Australian business.

And there are some great perks:

- 9-day fortnight with a paid RDO
- Hybrid office and WFH arrangement
- Free on-site parking
- Employee discounts across our leading brands
- EAP support
- Training and development opportunities
- Modern office facilities in Melbourne’s western suburbs
- Barista-quality coffee, staff lounge and outdoor break area

Ready to make an impact?

If you’re passionate about using data to better understand customers, strengthen loyalty and drive commercial growth, we’d love to hear from you.

Apply directly through LinkedIn and tell us how your experience could help shape the next stage of our customer data and loyalty strategy.

📌 Data Analytics & Loyalty Manager (Altona North)
🏢 Dorel Juvenile Australia
📍 Altona North