About McCorkell

McCorkell is an integrated marketing and communications agency with over 30 years of experience helping some of the world's leading brands connect with their audiences and drive measurable business outcomes.

With capabilities spanning strategy, creative, digital, media, marketing technology, content, events and customer experience, we bring together specialist teams to deliver integrated campaigns across Australia and the wider APAC region.

We're looking for a proactive, commercially minded Digital Account Manager to join our growing team and play a key role in delivering impactful B2B marketing campaigns for our clients.

About the Role

As Digital Account Manager, you'll be responsible for the day-to-day management and delivery of digital and integrated marketing campaigns, working closely with clients, internal specialists and external partners.

You'll be the connection between strategy and execution, ensuring campaigns are delivered on time, within budget and to a consistently high standard.

This is a hands-on client services role suited to someone who understands the digital marketing landscape, thrives in a fast-paced agency environment and takes pride in building solid relationships and delivering exceptional work.

You'll work alongside the Account Director to translate client objectives into actionable campaign plans, identify opportunities for optimisation and contribute to the ongoing growth of client accounts.

Key Responsibilities

Client Relationship Management

- Act as a key day-to-day contact for assigned client accounts, building trusted relationships through proactive communication and reliable delivery.
- Develop a strong understanding of clients' businesses, marketing objectives, target audiences and commercial priorities.
- Lead regular client WIPs, campaign updates and project meetings, ensuring clear actions, ownership and follow-through.
- Confidently manage client expectations, provide solutions and proactively identify risks or opportunities.
- Support the Account Director with account planning, strategic recommendations and opportunities to expand existing client relationships.

Digital Campaign Management

- Manage the end-to-end delivery of integrated B2B marketing campaigns across paid media, social, search, display, email, content and digital platforms.
- Translate client briefs into clear internal requirements, deliverables, timelines and measurable campaign objectives.
- Collaborate with digital, media, creative, content, data and marketing technology teams to coordinate campaign development and execution.
- Oversee the production and delivery of campaign assets, including landing pages, eDMs, social content, digital advertising and lead generation materials.
- Coordinate campaign launches, approvals,



quality assurance and ongoing optimisation with relevant specialists.
- Maintain a working understanding of platforms including LinkedIn Campaign Manager, Google Ads, Google Analytics 4 and marketing automation tools.

Project Management & Delivery

- Take ownership of campaign timelines, deliverables, budgets and day-to-day project coordination.
- Develop and maintain detailed project plans, status reports, briefing documents and campaign trackers.
- Coordinate internal resources and external suppliers to ensure efficient, seamless campaign delivery.
- Manage multiple projects and competing priorities while maintaining attention to detail.
- Proactively flag risks, dependencies, scope changes and potential delays, recommending solutions before they impact delivery.
- Ensure client feedback is consolidated, communicated clearly and actioned accurately.
- Maintain strong internal processes, documentation and quality control throughout the campaign lifecycle.

Campaign Performance & Reporting

- Work closely with digital and media specialists to monitor campaign performance against agreed KPIs.
- Understand and interpret key metrics including impressions, engagement, CTR, CPC, conversions, CPL and lead quality.
- Coordinate regular performance reporting, campaign reviews and post-campaign reports.
- Translate performance data into clear, actionable insights and recommendations for clients.
- Identify opportunities to optimise campaign activity, audience targeting, creative performance and investment.
- Support continuous improvement through learnings and recommendations across client accounts.

Commercial & Account Growth

- Support the Account Director in managing account budgets, project scopes and financial performance.
- Assist with the preparation of proposals, estimates, scopes of work and additional investment recommendations.
- Monitor project expenditure and identify out-of-scope requests to ensure commercial accountability.
- Proactively identify opportunities to deliver additional value through McCorkell's integrated service offering.
- Contribute to client retention, account development and overall business growth.

About You

We're looking for someone who brings together strong account management fundamentals, digital marketing knowledge and a genuine passion for delivering great client work.

You'll ideally have:





- 3–5+ years' experience in account management, digital marketing or integrated campaign delivery, ideally within an agency environment.
- Demonstrated experience managing B2B marketing campaigns, preferably within technology, software or professional services.
- A solid understanding of paid digital channels, lead generation, content marketing and campaign performance.
- Experience coordinating multiple stakeholders, internal specialists and external suppliers.
- Strong project management skills, with the ability to manage competing priorities, deadlines and budgets.
- Confidence interpreting campaign data and translating results into meaningful client recommendations.
- Excellent written and verbal communication skills, with the ability to present information clearly and professionally.
- A proactive, solutions-focused mindset and the confidence to take ownership of projects from brief through to completion.
- Strong commercial awareness and an understanding of agency processes, scopes and client expectations.

Bonus points for:

- Experience with LinkedIn Campaign Manager, Google Ads, GA4, LookerStudio, HubSpot or similar marketing platforms.
- Understanding of account-based marketing (ABM), demand generation and marketing automation.
- Experience delivering integrated campaigns across multiple APAC markets.
- Familiarity with CRM platforms, lead management and marketing-to-sales conversion.
- Experience working with technology vendors, channel partners or enterprise B2B clients.

What Success Looks Like

You'll be someone who

- Builds strong, trusted relationships with clients and internal teams.
- Takes accountability for campaign delivery and consistently meets agreed deadlines.
- Keeps projects organised, stakeholders informed and potential issues under control.
- Understands the commercial and strategic objectives behind the work, not just the deliverables.
- Brings ideas, insights and recommendations to the table rather than simply managing tasks.
- Contributes positively to a collaborative, high-performing agency environment.

Why McCorkell?

You'll have the opportunity to work with leading B2B brands, collaborate with experienced specialists across multiple marketing disciplines and contribute to integrated campaigns that deliver tangible business results.

This is an opportunity for an ambitious Digital Account Manager to develop their strategic and commercial capabilities, take ownership of meaningful client relationships and continue progressing their career within an established integrated agency.

Interested?

We'd love to hear from digitally minded account managers who are passionate about great client service, strong campaign delivery and making a measurable impact.

📌 Digital Account Manager (Sydney)
🏢 McCorkell
📍 Sydney