About the role

Serenade Leather is seeking a creative, commercially minded and results-driven qualified to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce.

Key responsibilities

- Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.

- Manage and optimise our Shopify website, product listings, promotions and online merchandising.

- Manage Instagram, Facebook, TikTok and other relevant social media channels.

- Create engaging product imagery, graphics, reels and short-form videos.

- Plan and execute digital advertising, SEO and email marketing campaigns.

- Improve website traffic, customer acquisition, conversion rates and repeat purchases.

- Track sales and campaign performance, and work with the sales team to deliver measurable growth.

About you

- 3 years of experience in digital marketing, e-commerce or social media management.

- Proven ability to drive online sales,



attract customers and deliver commercial results.

- Experience with Shopify or similar platforms, social media and digital advertising.

- Working knowledge of SEO, analytics, email marketing and content creation.

- Confident using Canva, Adobe or AI-powered creative tools.

- Organised, proactive and creative; fashion or accessories experience is an advantage.

About us

Established in 1997, Serenade Leather is an Australian-owned fashion handbag company with four distinctive brands: Serenade Beverly Hills Collection, ELEGANT, Miss Serenade and Saddle & Sash. Our collections are stocked across Australia including David Jones, Myer, TVSN, Peters of Kensington, International Cruises Line, Flybuys and a wide network of independent retailers www.serenadeleather.com.au

📌 Digital Marketing & E-Commerce Manager (Revesby)
🏢 Serenade Leather
📍 Revesby