We are seeking a commercially minded Online Retail and Growth Lead to manage and grow an online wine retail business, drive sales and expand its customer database.

Working closely with the wider sales and marketing team, you will deliver campaigns across online, phone and event channels. This role suits someone with wine knowledge, practical e commerce experience and the confidence to host tastings and represent the business at industry events.

Key responsibilities

- Own the day to day management of the online wine store, driving sales performance and customer acquisition.
- Maintain and improve website content, functionality and the customer shopping experience.
- Manage product uploads, launches and merchandising, ensuring accurate wine descriptions, images, pricing and availability.
- Develop and deliver an annual sales and marketing strategy covering phone campaigns, email marketing, SEO, referral programs, social media and events.
- Create monthly email campaigns, including offer planning, copywriting, campaign build, deployment and review of results.
- Track sales and marketing performance, report results and implement improvements.




- Drive revenue targets and identifying opportunities to exceed it.
- Grow the customer database through advertising, digital initiatives, partnerships and events.
- Host engaging wine tastings, confidently presenting wines and supporting customer relationships and sales.
- Attend trade events and industry functions, representing the business and developing customer and partner relationships.
- Coordinate logistics as required to support smooth operations and customer deliveries.

About you

- Experience managing an online store and delivering sales and marketing campaigns.
- Wine industry experience and robust wine knowledge.
- Confidence hosting tastings and engaging customers, trade contacts and industry partners.
- Confidence using sales and campaign data to improve performance.
- Excellent organisation, commercial judgement and the ability to work independently.

This is a Sydney based, part time role. Weekly hours and working arrangements will be agreed, with availability required for scheduled tastings and trade events. Applicants must have existing Australian work rights.

📌 E commerce and Marketing Manager | Wine Industry | Part time (Sydney)
🏢 Hello Jo
📍 Sydney