Company Description

Holme Beauty isn't here to be another beauty brand.

We're an Australian, makeup up artist founder-led beauty business challenging how the industry talks to, educates and creates for its customers. We combine high-performance, innovative products with industry-leading education and a deeply connected community — helping people move away from beauty as perfection and towards beauty as choice, confidence and self-expression.

We're growing quickly, thinking big and building differently.

Our ambition is not simply to make exceptional beauty products, but to have a meaningful impact on the beauty industry itself.

The short version

As General Manager, you’ll be responsible for turning Holme Beauty’s ambition into execution — leading the business across brand, growth, people and operations.

Working closely with the Founder & CEO, you’ll own the commercial and operational rhythm of the business while helping shape where Holme goes next. You’ll lead the team, drive growth priorities, strengthen how we operate, and ensure our brand, customer and commercial strategies are working together.

This is not simply a role focused on running the day-to-day. You’ll have a meaningful hand in building the next stage of Holme Beauty — developing the team and organisational structure, driving brand and growth strategy, improving commercial performance and creating the systems and accountability required to scale.

You’ll bring together the big picture and the detail: setting direction, making decisions, developing people and ensuring we execute exceptionally well.

Holme is a founder-led beauty brand with real momentum, growing across D2C and retail and preparing for the US and UK. You've scaled a consumer brand before and you know what breaks along the way. You lead the leadership team, own the P&L; with Hilary,



and protect what makes Holme special while it grows.

What you'll own

- The growth plan. Turn Hilary's vision and our projections into an annual plan, quarterly priorities and transparent targets for every team.
- Finance. Own the budget, P&L;, cash flow, forecasting and margins with our finance advisers. You know the numbers weekly, not at month end.
- Operations. Stock, 3PL, logistics, systems and processes that can carry much higher volume without breaking.
- People. Lead the leadership team across Trade & E-Commerce, Product & Planning, Marketing and Customer Service. Hiring, onboarding, performance, culture and clear accountability all sit with you.
- The brand. Make sure every decision, from pricing to partners, protects what Holme stands for. Work with Hilary and the Marketing Manager on brand direction and growth.
- Expansion. Lead the commercial planning for retail growth and the move into the US and UK, including partners, pricing and logistics.
- The leadership rhythm. Run the weekly leadership meeting and the monthly business review with Hilary.

How you'll work

You're Hilary's partner in running Holme. She sets the vision and makes the big brand and product calls. You make sure the business can deliver them, and you tell her directly when the plan and the numbers don't line up.

- Close enough to the detail to spot problems early, and senior enough to fix them through your team.
- Decisions backed by data and explained clearly to the people who have to carry them out.




- You build systems and leaders so the business doesn't depend on any one person, including you and Hilary.
- You set the standard for an ethical, honest and high-performing culture, and you live it.

What you'll bring

- Proven experience scaling a consumer brand through a significant growth stage, ideally in beauty, wellness or lifestyle.
- Strong finance skills: P&L; ownership, budgeting, cash flow, forecasting and margin management.
- Operations experience across inventory, supply chain, 3PL and systems.
- A track record of building and leading teams, including hiring, developing and holding leaders to account.
- A real feel for brand. You understand why it matters and how to protect it while the business grows.
- Experience across D2C and retail, and ideally international expansion.
- Experience working alongside a founder, with the confidence to challenge and the judgement to know when.
- Comfortable with Shopify and the reporting tools a modern ecommerce business runs on.

Why Holme

- A founder-led beauty brand with real momentum and a clear growth plan.
- A senior role with real influence on how Holme grows and who it becomes.
- A close partnership with a founder who is direct, creative and moves fast.
- A strong, in-person creative culture that takes the work seriously and has fun doing it.

How to apply

Email the following to [email protected]:

- Your CV.
- A short cover letter. Keep it relatable and honest. We care more about your thinking than formality.
- One page on this: tell us about a business you helped scale. Where did it start, what broke along the way, what did you change and what were the results

We're looking for tenacity, progressive thinking and people who get things done. If that's you, come help us trailblaze this next chapter of Holme.

📌 General Manager (Melbourne)
🏢 Holme Beauty
📍 Melbourne