We’re looking for a Go-To-Market Associate who’s excited to help build a business that customers genuinely value. You’ll be thoughtfully engaging prospects, running real discovery, and booking the meetings that turn into pipeline. If you thrive in fast-moving environments, love high ownership, and want to see your work translate directly into revenue, this is the perfect place.

? About Respondent

Respondent is building the infrastructure that powers participant recruiting for the research industry. Our mission is simple but ambitious: to make it effortless for researchers to find high-quality human participants — whether they’re testing a product, exploring a market, or validating an idea.

From our founder’s first recruits on a NYC subway to a global panel of 4 million participants across 150+ countries, we now support research for companies like Microsoft, Dropbox, and P&G.; Our panel is one of the most diverse and responsive in the industry.

We’re a 35-person team across Sydney, Manila, and the US. We’re intentional about collaborating in person — serendipitous hallway conversations, whiteboarding sessions, and quick alignment cycles help us move faster and build something great together.

We’ve gone from 0 to 1, recently reaching profitability and intending to stay so. We’re scaling with intention and reinvesting in the business to grow our platform, panel, and team. Joining at this stage means your work will have a direct impact as we take Respondent from 1 to 10.

? The role

You’ll join us as a Go-To-Market Associate, working closely with our Founder and Head of Sales to grow top-of-funnel activity and build a predictable sales pipeline. This is a rare chance to sit close to the people driving the business and to have a real hand in how we go to market.

You are the first conversation a future customer has with Respondent. You’ll work both inbound and outbound — qualifying interest from marketing-sourced leads and proactively prospecting into product, UX, and research teams that fit our profile. Your job is to spark the right conversations and book qualified meetings that turn into pipeline for our Account Executives.

We want someone who approaches prospects thoughtfully. You’ll research accounts and personas to craft relevant,



personalised outreach rather than generic blasts, and you’ll become a genuine expert on the many ways teams use Respondent — from B2C consumer studies to hard-to-reach B2B recruitment across moderated, unmoderated, survey, and diary study research.

This is a high-activity, high-impact role at the front of our sales motion. The day to day is reaching out, generating and qualifying leads, and passing them off across email, phone, and social. Booking meetings is how the role is measured.

? Your impact

- Expand our reach. You’ll be the engine behind our pipeline, sparking recent conversations through social, email, and phone to deliver high-intent opportunities.
- Deep-dive discovery. You’ll analyse accounts and personas to find the perfect angle, ensuring every message feels personal and relevant.
- Run real discovery. Strong, consultative conversations that uncover a prospect’s real research needs rather than surface-level qualification.
- Vet and transition. You’ll determine which prospects are the best fit, schedule the meetings that lead to our biggest wins, and support a clean handoff to the AE team.
- Own the number. Hit and exceed monthly targets for qualified meetings and pipeline created.
- Prospect within our guidelines. Work from our customer exclusion list so existing customers and competitors aren’t approached during outreach.
- Keep it clean. Keep all activity, notes, and lead status current and accurate in Zoho CRM.
- Master AI workflows. We move fast by staying at the cutting edge. You’ll leverage modern AI tools to supercharge how we find and engage customers.
- Sharpen the motion. Test messaging, sequences, and channels, share what works with the wider team, and partner closely with AEs to tighten targeting and follow-up.

✨ What you bring

- The reps. Around 18 months in an SDR, BDR,



or comparable inbound and outbound sales role — in one place long enough to show you got results, with a track record of hitting targets.
- Crystal-clear communication. Whether on a call or via email, you know how to simplify the complex and write copy that converts. Strong writing is non-negotiable in this role.
- A commercial lens. You have a natural curiosity for business and love figuring out exactly why a product solves a customer’s pain point.
- Quality over volume. You believe in the power of a few perfectly targeted messages rather than hundreds of generic ones.
- Curiosity and strong listening skills. You can run real discovery, ask good questions, and uncover need.
- A consultative instinct. You build trust and credibility with senior research and product buyers.
- Unstoppable drive. You stay focused on the prize, keeping your energy high even when the outreach cycle gets challenging.
- High ownership. You don’t just check boxes; you think like a builder and care deeply about the results your work generates.
- Agility. You thrive in the early-stage chaos where things aren’t always mapped out and you have to find your own way.
- Good habits. Organised and detail-oriented, with good CRM habits in Zoho or similar.

? Nice to have

- Experience selling into or working with research, UX, product, or insights teams
- Familiarity with the market research, user research, or participant recruitment landscape
- Experience with modern prospecting tools and sales engagement platforms

? Why you’ll love it here

- Direct visibility. Collaborating with the Head of Sales and our Founder means your contributions to revenue are felt immediately.
- Unlimited trajectory. As an early commercial hire, you’re on a fast track to grow into leadership as our business expands, with a clear path into an Account Executive role for those who earn it.
- Stable yet scaling. The high-velocity energy of a startup, backed by the security of a profitable, validated business model.
- Front-row seat to AI. You’ll be using the latest tools to redefine how modern sales and research teams actually operate.
- Global connection. A supportive, tight-knit group across three continents that prioritises both high performance and fun.
- Room to run. High trust, high ownership, minimal bureaucracy.

📌 Go-To-Market Associate / SDR (Sydney)
🏢 Respondent
📍 Sydney