Group Data Strategy Director

We’re looking for a Group Data Strategy Director to be a principal advisor to our high-profile clients and a senior leader for our internal team.

If you’re excited by using data, analytics, audience insights and predictive thinking to drive strategic growth and marketing effectiveness, while shaping best practice and mentoring a talented team, this could be your next move.

You’ll sit at the intersection of data, strategy, technology, media and creative, turning complex data into smart, impactful solutions for some of our biggest clients.

Make an undeniable impact with Apparent

We’re an independent agency of 200+ thinkers, creators and solution-makers. We exist for one reason: to give our clients a competitive edge. It’s why we’re trusted by global giants like Google, Optus, Vanuatu Tourism and Volkswagen, alongside iconic local brands and startups.

That edge comes from the standard we set for ourselves – the craft in every detail and the thought we put into every room we enter. We don’t settle for “good enough” because we care enough to make it great. If you’re looking for a place where your craft is respected and the ego is left at the door, you’ve found it.

It’s an exciting time to join us at our brand-new, dog-friendly HQ in Eveleigh. We believe in high standards, but never at the expense of your life outside the office. It’s a culture our team actually advocates for; the majority of our people recommend Apparent as a great place to work.

What you can look forward to:

- Extra leave: Enjoy paid Summer Days for you and Reproductive Health Leave.
- Growth and mentorship: Access to training, development, coaching and industry events.
- Progressive support: Gender-neutral paid parental leave and a commitment to genuine pay equity.
- Community impact: Opportunities to get involved in pro-bono programs and volunteer work.
- Wellbeing programs: Physical and mental health initiatives, including an EAP and RUOK? Day activities.





We’re also leaning into what’s next by actively embracing AI across our roles, using it to enhance our expertise and keep both our agency and our clients at the forefront of the industry.

We have an entrepreneurial spirit and we know the best work doesn’t always fit into neat, tidy boxes. Neither should you. If you’re a pro at your craft (or looking for a mentor who is) and a genuine collaborator ready to deliver something undeniable, let’s talk.

About the role

As Group Data Strategy Director, you’ll be a senior practice leader, driving data-informed transformation and strategy across Apparent’s client portfolio.

You’ll sit at the intersection of brand strategy, media, digital, technology and creative, turning complex data ecosystems into clear, compelling strategies that deliver real business impact.

You’ll elevate our client solutions through modern data architecture, advanced audience segmentation, data governance and measurement frameworks, helping our clients make smarter decisions and achieve better marketing outcomes.

As a principal advisor to both senior clients and agency leadership, you’ll champion data-led thinking from strategy through to execution, while bringing technical expertise and creative problem-solving together.

You’ll also be front and centre in recent business and pitches, shaping Apparent’s point of view on data, analytics and helping us continue to build our data capability and offering.

You’ll be Responsible for:

- Leading data strategy and transformation across a portfolio of high-profile clients.




- Turning complex data, technology and analytics into clear, actionable marketing strategies.
- Designing data architectures, audience segmentation models and measurement frameworks that drive business impact.
- Developing data-led solutions across brand, media, digital and creative.
- Acting as a senior strategic advisor to clients and agency leadership.
- Championing data-informed decision-making across the agency and client teams.
- Shaping Apparent’s point of view on data, analytics and the future of marketing.
- Leading the data and analytics proposition across new business, pitches and major client opportunities.
- Identifying opportunities to use data to improve customer experiences, campaign performance and commercial outcomes.
- Building strong relationships across strategy, creative, media, technology and client teams.

What experience we’re looking for

- The ability to lead, inspire and collaborate across multidisciplinary teams.
- Significant experience in data leadership across strategy, analytics, customer strategy, marketing technology or a related discipline.
- Experience leading pitches, new business and strategic presentations.
- Strong understanding of data ecosystems, architecture, segmentation, measurement and governance.
- Experience translating complex technical data into simple, compelling strategic recommendations.
- A proven track record of using data to solve business and marketing challenges.
- Experience working across brand, media, digital and creative environments.
- Strong commercial and strategic thinking, with the ability to connect data to measurable business outcomes.
- Confidence operating at senior client and leadership level and influencing stakeholders.
- A natural curiosity about emerging technology, AI, data and the changing marketing landscape.

Enough about us. We’d love to hear from you — apply here or email us at [email protected].

📌 Group Data Strategy Director (Sydney)
🏢 Apparent
📍 Sydney