We need someone who owns the number and can do the work.

VERVE Fitness is one of Australia's fastest growing commercial and home gym equipment brands, profitable and targeting $150M within four years. Over the next few months we launch VERVE Pulse, our gym software, as a standalone product and open in the United States from Dallas. Marketing runs through our CEO today, with a small team and a fleet of AI agents that already do real production work. That's why this seat exists.

We're looking for a hands-on Head of Growth / Growth Lead to own our marketing number, lead the team, and step into any channel when it matters.

WHAT YOU'LL OWN

You'll own marketing-attributed Sales against budget, plus the full marketing budget, across every channel in Australia and the US: Meta, Google, Klaviyo email and SMS, Shopify, content and B2B lead generation. Creative sign-off is yours, and so is our AI agent fleet, along with what you build next. You'll lead a team of four: Ecommerce Manager, Digital Marketing Specialist, Performance Creative Lead and a Marketing Coordinator.

HOW YOU'LL BE MEASURED

We'd rather tell you now than surprise you in month three:

- Marketing-attributed Sales on budget every month

- Meta above break-even, Google at target

- Email and SMS to 15% of company Sales by June 2027

- Qualified B2B leads up 30%, at flat or lower cost

- US launch demand targets hit in the first 90 days of trading

WHERE THIS SITS

You report to our CEO and lead the marketing team. The team runs the channels day to day. When a seat is empty or a test needs shipping,



you do it yourself. If you'd rather direct than do, this isn't the role.

MUST HAVES

- Owned a Sales or ROAS number, running a budget of several hundred thousand dollars against ROAS and CAC targets

- Hands-on in Meta or Google, plus Klaviyo or Shopify/CRO, and able to run them yourself

- Built automations, agents or workflows with AI (n8n, Make, Zapier, Claude, custom GPTs), not just prompts

- Led people or agencies; two or three people plus agencies is enough

- Able to work on site at Upper Coomera

BONUS HAVES

- US or international launch experience

- D2C or considered-purchase ecommerce

- B2B lead generation
- A fitness, equipment or premium consumer products background

WHAT WE OFFER

- $140,000 to $180,000 plus super, plus performance bonus

- 4pm finishes Monday to Thursday

- 2pm finishes every Friday!

- Athleisure, not suits

- Up-to-date light-filled office at Upper Coomera, Miele coffee machine, filtered water, free onsite parking

- Monthly team lunches and events people actually want to come to

- Grounded founders who back their team, and a crew that's fun, focused and driven
- A profitable, secure, growing business

HOW TO APPLY

Apply with your resume. Shortlisted applicants may be invited to a video interview so we can get to know you beyond your CV. We’d rather meet more people than judge anyone on a single page.

Please do not call our office, all applications are reviewed and considered, and you will be contacted for next steps if successful.

📌 Head of Growth / Growth Lead | Hands-On, AI-Led (Coomera)
🏢 VERVE Fitness
📍 Coomera