Company Description Principle Design is a boutique creative studio based in inner-city Melbourne, focused on helping organisations build meaningful, strategy-led brands. With 17 years of experience, the studio partners with current, established, and evolving businesses to craft purposeful design solutions that drive real impact.

Principle

Design offers services across brand strategy, visual identity, digital design and development, wayfinding and signage, packaging, print and editorial, marketing and content, social media, and art direction. The team works with principled organisations in sectors such as the built environment, community, not-for-profit, government, corporate, hospitality, and retail. Their mission is to empower clients to grow, unlock potential, and achieve their goals through clear, thoughtful, and impactful design.

Role Description The Marketing Assistant is a part-time, on-site role based in Melbourne, VIC, supporting the studio’s marketing and communication efforts. Day-to-day responsibilities include assisting with marketing campaigns, coordinating content for social media and digital channels, and helping maintain consistent brand messaging across all touchpoints. The role involves conducting basic market research, supporting customer inquiries related to marketing activities, and collaborating with the design team to prepare marketing materials and presentations.

The Marketing





Assistant will help track campaign performance, update databases and contact lists, and provide general administrative support to the marketing and client service functions.

Qualifications

- Strong Communication skills, including clear written and verbal communication and the ability to liaise with clients and internal stakeholders.
- Ability to perform Market Research to gather insights, understand target audiences, and support strategy-led marketing activities.
- Paid advertising skillset is a high advantage.
- Customer Service experience, with a focus on building positive relationships and responding professionally to client or stakeholder queries.
- Foundational skills in Sales and Sales & Marketing to support promotional activities, lead nurturing, and campaign execution.
- Interest in branding, design, and creative industries, with the ability to align marketing efforts to a strategic brand vision.
- Strong organisational skills, attention to detail, and ability to manage multiple tasks in a studio environment.
- Proficiency with common digital tools (e.g., email marketing platforms, social media, office productivity software); experience with design or content tools is an advantage.
- Relevant education or training in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Marketing Assistant (Melbourne)
🏢 Principle Design
📍 Melbourne