About the role

You'll be responsible for coordinating and executing Diamondport's marketing strategy, with a strong focus on generating quality enquiries, increasing showroom appointments, improving online visibility and building our brand. This is a varied, hands-on position where no two days will be the same.

Key responsibilities

- Take ownership of SEO strategy, working with external specialists while also implementing improvements yourself
- Manage and coordinate Google Ads, Meta Ads and other paid advertising campaigns, including overseeing external contractors and agencies
- Identify opportunities to improve organic traffic, conversion rates and qualified leads
- Help position Diamondport for the future of search, including AI-driven discovery through ChatGPT, Google Gemini and other emerging platforms
- Manage and optimise Google Business Profile, including content, reviews and local search visibility
- Manage and update WordPress website, including creating and publishing current pages, blog articles, product content and landing pages
- Write engaging, SEO-focused content that reflects our brand and attracts the right customers
- Help develop and implement Instagram and broader social media strategy
- Plan, create and execute email marketing campaigns using Klaviyo
- Work closely with the business owner to develop and implement marketing strategy

About you

- Genuine digital marketing experience and confidence taking ownership
- At least five years of relevant experience, preferably with a strong background working in a digital marketing agency or managing multiple marketing channels
- Deep expertise in at least one of: SEO and organic search, including technical SEO, content strategy, local SEO and emerging AI search optimisation; or Google Ads, Meta Ads and performance marketing,



with proven experience generating quality leads and delivering measurable results
- Excellent written communication and content creation skills
- Practical experience using WordPress
- Experience with CRM systems, email marketing and marketing automation
- Good understanding of social media strategy and content creation
- Confidence using AI tools to improve productivity, content workflows and marketing performance
- Strong organisational skills and ability to manage multiple projects and contractors
- Commercial mindset and ability to connect marketing activities to business results

About us Diamondport Jewellers is an established, independently owned Brisbane jeweller specialising in bespoke engagement rings, wedding rings and fine jewellery. We pride ourselves on exceptional craftsmanship, beautiful jewellery and a genuinely personal customer experience. Our business has experienced significant growth, and we're now looking for someone who can help us build on that momentum.

Benefits

- Make a real impact: Your work will directly influence the growth of an established and successful Brisbane business
- Genuine ownership: You'll have the opportunity to shape our marketing strategy rather than simply follow someone else's
- Work directly with the owner: Your ideas will be heard, decisions can be made quickly, and great initiatives can be implemented without layers of corporate approval
- Creative freedom: Work with beautiful jewellery,



interesting customer stories and a brand with enormous content potential
- A supportive team: Join a friendly, close-knit group of people who genuinely care about what they do
- Room to grow: As Diamondport continues to expand, there is an opportunity for your role and responsibilities to grow with the business

How to Apply – We’d Love to See Your Thinking! We like to do things a little differently at Diamondport!

A résumé tells us where you’ve worked, but we’d also love to learn how you think, communicate and approach marketing challenges.

To apply, please email [email protected] with the following:

- Your current résumé.
- A short cover letter telling us a little about yourself and why you’d be a great fit.
- A link to a video answering the following three questions:

1. What is the number one thing Diamondport Jewellers needs to implement or improve in its marketing strategy that would really move the needle? Take some time to look at our website, social media and online presence. Tell us what you think our biggest opportunity is and why.

2. What would your first 30 days at Diamondport Jewellers look like?

What would you prioritise, what would you investigate and what would you aim to achieve?

3. What would you need to succeed at Diamondport Jewellers?

Tell us what resources, tools, support or external expertise you’d need to deliver great results.

Your video doesn’t need to be professionally produced. A simple recording on your phone is absolutely fine! We’re much more interested in your ideas, personality and how you think.

Please use Marketing & Growth Manager Application – Your Name as the email subject.

We look forward to hearing from you!

The Diamondport Team

📌 Marketing & Growth Manager – Diamondport Jewellers (Brisbane)
🏢 Diamondport
📍 Brisbane