About Holme Beauty

Holme Beauty isn’t here to be another beauty brand.

Holme is an Australian, makeup artist-led beauty brand challenging the way the industry creates for, educates and speaks to its customers. Grounded in real artistry and a deep understanding of how people actually use makeup, we combine high-performance, innovative products with industry-leading education to make beauty feel more intuitive, empowering and personal.

We’re a fast-growing, founder-led business with big ambitions and a deeply connected community. From product innovation and education to the experiences we create and conversations we lead, we’re building a beauty brand designed to make a meaningful impact — on our customers and the industry around us.

We’re not here to follow where beauty is going. We want to help shape it.

About You

You’re the rare marketer who is equally excited by a brilliant creative idea and the numbers that prove it worked.

You understand brand, culture and customer behaviour. You know how to turn a product launch into a moment, an insight into a campaign, and a great idea into something that actually gets out the door. You have strong creative instincts and taste, but you’re commercially minded enough to know that beautiful work still needs to drive growth.

Holme is a visionary, founder-led brand, with big ideas, a strong creative point of view and an ambition to do things differently. You’ll work closely with our Founder to take that vision and amplify it — channelling ideas into clear strategy, identifying the biggest opportunities, bringing the right people and channels around them, and ultimately making the work stronger and the results bigger.





This isn’t about simply executing someone else’s ideas. We want you to bring your own. You’ll be confident enough to challenge, refine and build on the thinking — combining founder instinct with customer insight, cultural relevance and commercial intelligence to create marketing that feels unmistakably Holme and delivers.

You’ll lead the marketing engine across brand, content, digital, CRM, PR, influencers, community, launches and experiences — bringing all of those pieces together into one clear, exciting marketing calendar.

You’ll use data constantly, but data informs the creative thinking rather than replacing it. You’ll understand who our customer is, what she’s responding to, what she’s buying, what’s changing and where the opportunity is — then turn those insights into better ideas and sharper execution.

This is a leadership team role. You’ll lead our Content, Digital & Social Channel Manager, Graphic Designer, Editor and Marketing Intern, working closely with the Founder and broader leadership team as we enter our next stage of growth.

We want someone who can see the big idea, make it better — and then make it happen.

What You'll Bring

- Strong experience marketing and growing a consumer brand — ideally beauty, fashion, lifestyle or another culturally relevant category.
- Excellent creative instincts and taste, with examples of campaigns,



launches or brand moments you've helped bring to life.
- Strong commercial literacy. You're confident with Shopify, GA, Meta, CRM platforms such as Klaviyo and spreadsheets, and can translate numbers into decisions.
- Experience across several of the following: brand campaigns, product launches, content, CRM, influencers, PR, partnerships, events and paid media.
- An understanding of what makes a up-to-date beauty brand culturally relevant — not just commercially successful.
- Experience managing budgets and understanding what marketing investment actually returned.
- Strong execution skills. You can take something from idea → brief → production → launch → analysis.
- Experience leading or developing a small creative/marketing team.
- Confidence working in a fast-moving, founder-led environment where ideas move quickly and people genuinely own outcomes.

How To Apply

Email [email protected] with:

- Your CV.
- A short cover letter — keep it relatable and honest. We care more about how you think than formality.
- A 2-minute video introducing yourself: tell us what excites you about modern beauty marketing, why Holme interests you and what you'd bring to the next stage of the brand.
- Show us something you're proud of. A campaign, launch, brand moment or growth idea you helped create. Tell us what the idea was, what you did, how it performed and what you learned.

Shortlisted candidates will complete a short practical task before the final interview.

We're looking for smart, kind humans who make things happen. If that sounds like you, come help us trailblaze the next chapter of Holme.

📌 Marketing Manager (Melbourne)
🏢 Holme Beauty
📍 Melbourne