Coursebox

Full-time

Salary: $75,000 to $85,000 per annum superannuation

Coursebox is an AI-powered course creation and learning management platform used by course creators, training providers, education organisations and businesses. We offer self-service subscription plans and enterprise solutions to customers across Australia and international markets.

We are seeking an experienced Marketing Specialist to support the continued growth of Coursebox across its self-service and enterprise markets.

About the Role The Marketing Specialist will develop, implement and evaluate marketing strategies to increase customer acquisition, subscription conversion, product adoption and market awareness.

Key Responsibilities

- Develop and implement marketing plans for Coursebox's self-service and Enterprise offerings, including customer acquisition and conversion targets, campaign budgets and performance objectives.
- Plan, implement and optimise digital marketing campaigns across Google, LinkedIn, Meta, SEO, email and other channels to increase traffic, customer acquisition and subscription conversion.
- Conduct market, competitor and customer research to identify market opportunities, customer preferences and trends, and provide recommendations on product positioning, pricing and packaging.
- Manage website and lifecycle marketing activities, including landing pages,



conversion optimisation, customer onboarding, feature adoption, subscription upgrades, retention and reactivation campaigns.
- Develop and coordinate go-to-market strategies and marketing content for new products, features and subscription plans across the website, blog, social media, email and other promotional channels.
- Analyse marketing, product usage and subscription data, evaluate campaign effectiveness and customer behaviour, and report on acquisition, conversion, customer acquisition costs and return on marketing expenditure with recommendations for improvement.

Skills & Qualifications

- A relevant tertiary qualification in Marketing, Business, Communications or a related discipline or 5 years relevant professional marketing experience
- Demonstrated experience in digital marketing, including paid advertising, SEO, email marketing and website conversion optimisation.
- Solid market research and analytical skills, including the ability to interpret customer, campaign and conversion data and make commercial recommendations.
- Strong written communication, content development and stakeholder management skills, with the ability to manage multiple marketing initiatives.

Pay: $75,000.00 – $85,000.00 per year

Work Location: Hybrid remote in Perth WA

📌 Marketing Specialist (Perth)
🏢 Coursebox
📍 Perth