Sydney, Full Time, Marketing

Vacancy Listing Dates 13/10/2026 to 10/11/2026

Please Quote Reference Number 18942

- Immediate start available
- Remuneration: $80,000 - $85,000 per annum
- Sydney location

Chubby Cubby Cafe is a Sydney hospitality brand focused on premium matcha, specialty coffee, creative beverages, desserts and contemporary café food. The brand combines robust product development with a distinctive visual identity and customer experience and has built a following among Sydney's young, culturally diverse café and beverage customers.

As the business continues to develop its product, digital and venue presence, we are seeking a full-time Marketing Specialist to lead customer acquisition, brand marketing, product-launch campaigns, content strategy and customer-retention initiatives.

Duties and Responsibilities

- Research customer behaviour, market trends, competitor activity and emerging café, beverage and lifestyle trends relevant to Chubby Cubby's target customers.
- Analyse Chubby Cubby's customer base, including younger Asian-Australian and culturally diverse Sydney consumer segments, to identify opportunities for customer acquisition, retention and brand growth.
- Develop annual, quarterly and campaign-specific marketing plans covering product launches, seasonal campaigns, collaborations, loyalty initiatives and venue marketing.
- Analyse POS sales data, customer feedback, product performance and campaign results to provide recommendations to management on product positioning, pricing, promotional strategy and customer demand.
- Plan and coordinate marketing campaigns for new beverages, matcha products, desserts, menu launches, collaborations and seasonal products.
- Develop and coordinate Chubby Cubby's organic digital marketing activities across Instagram, TikTok, Google, website content, email/CRM and other relevant customer channels.
- Develop content strategies and produce or coordinate photography, videography, short-form video and digital content for product launches, campaigns and brand storytelling.
- Maintain consistent brand positioning and visual communication across digital channels, menus, packaging, signage, point-of-sale materials and in-store customer touchpoints.
- Develop customer engagement and retention initiatives, including loyalty programmes, customer segmentation, repeat-purchase campaigns and targeted promotions.
- Prepare creative and marketing briefs for photographers,



videographers, designers, creators, suppliers and other external providers where required.
- Work with management and operational teams to ensure marketing campaigns, product launches and promotional initiatives are commercially practical and consistently implemented at venue level.
- Support marketing and brand implementation for future venue openings, including pre-launch campaigns, signage, customer communications, digital content and launch collateral.
- Identify and coordinate relevant partnerships, collaborations, creator relationships and community-marketing opportunities.
- Monitor campaign performance, customer engagement, sales conversion and product performance and recommend improvements based on results.
- Prepare marketing budgets, monitor marketing expenditure and assess marketing effectiveness and return on investment.
- Prepare regular marketing reports for management covering campaign outcomes, customer trends, product performance, competitive activity and opportunities for growth.

Skills / Experience Required Essential:

- Bachelor's degree in marketing, communications, business, digital media/design or another relevant discipline.
- At least 1-2 years of relevant professional experience in marketing, brand marketing, digital marketing or consumer marketing.
- Demonstrated experience developing and implementing integrated marketing plans and consumer-facing campaigns.
- Robust understanding of social media marketing, particularly Instagram and TikTok, together with website, CRM/email and digital customer-engagement channels.
- Demonstrated ability to analyse customer behaviour, sales trends, POS data, product performance and campaign results to support marketing decisions.
- Experience planning and supporting product launches, seasonal campaigns, collaborations and customer-retention initiatives.
- Strong brand and visual communication capability, with an understanding of how brand identity should be consistently applied across digital, packaging, menus, signage and physical customer touchpoints.




- Ability to develop and coordinate photography, videography, social content and other visual marketing assets.
- Strong written and verbal communication skills, including the ability to prepare marketing plans, creative briefs, campaign content and performance reports.
- Solid organisational and project-management skills, with the ability to coordinate multiple campaigns, launches and deadlines.
- Ability to collaborate closely with management and operational teams in a fast-moving hospitality environment.
- Demonstrated understanding of culturally diverse Sydney consumer markets, particularly younger Asian-Australian customer segments relevant to premium café, beverage and lifestyle brands.

Highly Desirable:
- Experience in hospitality, food and beverage, specialty café, consumer lifestyle or experience-led retail brands.
- Experience marketing premium beverage categories such as matcha, specialty coffee, tea or adjacent lifestyle products.
- Strong visual-design literacy and experience with brand systems, art direction, typography, packaging, menu design or related creative disciplines.
- Photography and videography capability, including experience producing short-form social content.
- Experience supporting new venue, store or product launches.
- Experience using POS and customer-data systems to support marketing decisions.
- Familiarity with loyalty platforms and customer-retention programmes.

Benefits:

- Opportunity to take ownership of marketing for a growing Sydney hospitality brand.
- Direct involvement in new product launches, collaborations, seasonal campaigns and future venue growth.
- Broad exposure across brand, digital marketing, customer analytics, loyalty, content and physical retail marketing.
- Opportunity to work directly with senior management and contribute to commercial and brand decisions.
- Creative working environment focused on premium matcha, coffee, beverages, desserts and contemporary hospitality.
- Opportunity to develop marketing systems and processes as the business grows.
- Significant creative ownership over campaign development and customer-facing brand execution.

This is a full-time position working 38 hours per week. A remuneration package of $80,000 - $85,000 per annum will be offered to the successful candidate. An immediate start is available. APPLY NOW through the online application form.

📌 Marketing Specialist (Sydney)
🏢 Chubby Cubby Cafe
📍 Sydney