Key Responsibilities：

1. Public Relations & Media Communications

- Build and maintain solid relationships with local media, journalists, industry KOLs, influencers, and relevant organisations.
- Manage media communications, press releases, product announcements, and PR opportunities to enhance brand visibility.
- Coordinate with external PR agencies and media partners to support brand communications and promotional initiatives.

2. Channel Relations & Partner Communications

- Maintain relationships with distributors, installers, and other channel partners across Australia.
- Coordinate joint marketing campaigns, partner promotions, and co-branded communications.
- Collaborate with the Sales team to identify channel needs and develop effective marketing and communication initiatives.

3. Content Marketing & Social Media

- Plan, create, and manage localised content across LinkedIn, Meta (Facebook and Instagram), TikTok,



and other digital platforms.
- Develop content strategies and produce engaging English copy for social media, PR, product communications, and marketing campaigns.
- Monitor platform performance and audience engagement to continuously optimise content strategies.
- Collaborate with internal and external teams on visual content, short-form videos, and digital marketing assets.

4. Market Insights & Brand Development

- Monitor Australian market trends, industry developments, competitor activities, and audience preferences.
- Identify emerging opportunities and translate market insights into actionable PR and content marketing initiatives.
- Track media coverage, brand visibility, and social media performance to support ongoing marketing optimisation.

📌 Marketing Specialist (PR & Content) (Sydney)
🏢 AlphaESS Australia
📍 Sydney