The Pega Lead Decisioning Architect (LDA) serves as the strategic and technical leader for all Pega Customer Decision Hub (CDH), Next Best Action (NBA), Customer Engagement, AI, Personalization, and Marketing Decisioning initiatives. As an onsite lead for a telecom customer, the individual acts as the bridge between business stakeholders, marketing teams, customer experience teams, analytics teams, and offshore Pega delivery teams.

The role requires a combination of:

- CDH Solution Architecture
- Business Consulting
- Customer Engagement Strategy
- AI & Decisioning Leadership
- Stakeholder Management
- Delivery Governance
- Act as the primary onsite decisioning lead for the customer.
- Partner with Marketing, Digital, Sales, Care, and Customer Experience teams.




- Understand customer engagement objectives and business KPIs.
- Facilitate discovery workshops and strategy discussions.
- Advise business leaders on best practices for customer decisioning and personalization.
- Present solution approaches to senior executives and business sponsors.
- Design enterprise grade Customer Decision Hub solutions.

Define Next Best Action (NBA) framework.
- Establish engagement policies and arbitration strategies.
- Design customer interaction and personalization models.
- Ensure scalability across digital and assisted channels.

📌 Pega Lead (Sydney)
🏢 PRIMUS Global Services
📍 Sydney