This role supports the Manager, Communications and PR in delivering customer-focused marketing and communications that align product offerings, customer needs and business priorities. Working closely with stakeholders across the business, the Product Marketing Specialist supports product launches and ongoing campaigns through the development of website content, email marketing, sales collateral, thought leadership and other customer-facing materials, while simplifying complex information and translating insights into compelling narratives that drive engagement, brand awareness and commercial outcomes.

Job Requirements

- Tertiary qualification in marketing, PR, communications or equivalent
- Experience in Product Marketing, Marketing Communications, Content Marketing, Public Relations or a similar role.
- Exceptional writing, editing and proofreading skills.
- Ability to convert complex information into clear, concise and engaging content.
- Strong stakeholder management and relationship-building skills.
- Experience developing content across websites, marketing campaigns, emails, presentations and sales materials.
- Robust organisational skills and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Word, PowerPoint and Excel.
- Previous experience in an agency, journalism, media, editorial or corporate communications role.
- Experience supporting product launches and go-to-market activities.

Job Responsibilities

- Partner with Innovation, Sales, Relationship and Fleet teams to understand products, services and business priorities, and develop clear product positioning,



messaging and value propositions.
- Develop and maintain customer-focused marketing content across a range of channels, including websites, email campaigns, brochures, presentations, partner communications and sales materials.
- Support product launches through the development and delivery of marketing collateral, campaign content and customer communications.
- Translate complex financial services and fleet management concepts into clear, engaging and accurate messaging that aligns with brand guidelines and business objectives.
- Build strong stakeholder relationships across the business to gather insights, challenge assumptions, identify communication opportunities and support thought leadership, partnership and PR initiatives.
- Monitor market activity, customer insights and competitor messaging to identify opportunities for continuous improvement and enhanced customer engagement.
- Ensure all content complies with legal, regulatory and brand requirements, while managing multiple priorities and delivering high-quality work within agreed timeframes.

Job Benefits

- Recharge and relax with up to 4 days of wellness days every year
- We offer industry leading 20 weeks paid parental leave
- Monetary service milestone awards
- Career progression opportunities
- Education support towards learning and development, includes a learning budget per year, free access to LinkedIn Learning and more
- Two paid volunteer days each year
- Health and wellbeing support including a subsidy and an Employee assistance Program

Learn more by watching SG Fleet Careers

📌 Product Marketing Specialist (Melbourne)
🏢 SG Fleet AU
📍 Melbourne