Digital Marketing Specialist

3001 Melbourne Medical Indemnity Protection Society Limited

Posted 1 day ago

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Job Description

An exciting opportunity has become available for a Digital Marketing Specialist to join MIPS in Melbourne.

As our Digital Marketing Specialist, you’ll play a key role in shaping the digital experience for our current and prospective members. Working closely with the Marketing Operations Manager, you’ll ensure our marketing technology ecosystem operates seamlessly, enabling impactful campaigns, meaningful member engagement and data-driven decision making.

You’ll be the custodian of the MIPS website and online presence, managing user experience, analytics and SEO while collaborating with internal teams and external partners to deliver a consistent, high-quality digital journey. This is an exciting opportunity to combine your technical expertise with your passion for creating exceptional member experiences in a purpose-led organisation.

What You’ll Be Doing

- Administering and optimising our marketing technology platforms, ensuring they remain secure, reliable and fit for purpose.
- Building and deploying digital campaigns, customer journeys, landing pages and automated member communications.
- Managing the MIPS website, including content updates, user experience enhancements, SEO and performance analytics.
- Developing insights and dashboards that inform decisions and continuously improve engagement, acquisition and conversion.
- Partnering across the business and with external vendors to deliver a seamless digital experience for our members.

About You

- You have experience managing marketing automation, CRM, CMS and analytics platforms within a customer or member-focused environment.
- You are confident using HTML and CSS and have a strong understanding of website management, SEO and digital analytics.
- You enjoy solving problems, working collaboratively and turning data into actionable insights.
- You thrive in a fast-paced environment, embrace change and are motivated by meaningful work that makes a difference.
- You hold relevant tertiary qualifications in marketing, communications, business or a related discipline.

At MIPS, you’ll do meaningful work that helps protect healthcare professionals so they can focus on caring for others. As a not-for-profit organisation, we offer broad exposure across functions, genuine influence,



direct access to leaders and the opportunity to shape your own growth from day one.

We believe you are more than just your job title. Our flexible, hybrid approach empowers you to work your way, with flexibility that respects your life, not just your diary. Wellbeing is woven into the rhythm of work, creating an environment where you can own your work, grow your career and feel good while making a real difference.

What We Offer

- Hybrid and flexible working arrangements that support the way you work best.
- One dedicated wellbeing leave day each year, in addition to your annual leave entitlements.
- Additional purchased leave to help you create the work-life balance that suits you.
- Paid volunteer leave so you can give back to your community.
- Opportunities to work remotely from anywhere in Australia for up to two weeks each year.
- Tailored career, leadership and talent development programs, plus access to Go1’s extensive library of online courses for personal and professional growth.
- Education assistance to support further study aligned with your role and career aspirations.
- Paid professional memberships and subscriptions.
- A year-round wellbeing program beyond an EAP, including complimentary seated massages, annual flu vaccinations, health and skin checks and wellbeing events designed to support you.
- Fresh fruit provided regularly in the office to keep you fuelled throughout the week.
- Novated leasing options and discounted health insurance.

Why MIPS?

At MIPS, we protect healthcare professionals so they can focus on caring for others. Our ambition is to be an industry leader in member-first protection, advice and support.

We live by our values: Working together | Have fun | Own it | Make a difference | Embrace challenge

We are building the future of Australian-made AI because we believe it is critical to this country. Our product is Matilda , and while it is exceptional, our single biggest challenge right now is that not enough people know it exists.

We are looking for a Digital Marketing Specialist who can change that.



Your mandate is to ensure people know about Matilda, understand what it can do, and see how it helps them get things done. We need a quiet professional who loves the craft, executes with exceptional taste, and is deeply motivated by the impact of their work. You will be the foundational force driving awareness and growth for Maincode and Matilda.

What You’ll Do

You will handle the actual work from start to finish, which means writing crisp copy, designing clean assets, setting up campaigns, and tracking the data to ensure we are actually growing.

You will manage our digital footprint across organic and paid channels, figuring out exactly how to get Matilda in front of the right audience.

A big part of this role is taking advanced AI capabilities and translating them into simple, stylish, and highly practical use cases that resonate with everyday users.

You will skip the slow planning cycles to test scrappy and contemporary ideas, launching quickly and adjusting based on what works.

Who You Are

You understand the stakes of building local AI infrastructure and are driven by the challenge of making it a recognised name.

You have a visceral reaction to bad design and clunky marketing jargon, and you naturally maintain a stylish and contemporary aesthetic across every touchpoint.

You are a humble professional who leaves your ego at the door and lets the quality of your output speak for itself.

You care about actual traction and obsess over how to convert raw awareness into active and engaged users.

The Maincoder Spirit

Maincoders are driven by a singular purpose that goes far beyond just another job. We believe this is our country's time to shine, requiring a level of selflessness, dedication, and restlessness from everyone involved. For us to succeed in making Australian-made AI world class, we need people who are tireless, passionate, and completely devoted to the cause. We will always choose someone with spirit, passion, and a true love for what we are building over someone who is highly credentialed but uninspired, because while we can teach skills, we can never teach heart.

Melbourne (Yarraville) | On-site with hybrid flexibility | $100,000 to $125,000 + super, depending on experience

Digital Marketing Specialist

Melbourne (Yarraville) | On-site with hybrid flexibility | $100,000 to $125,000 + super, depending on experience

The chance…

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