15 Oct
|
Metro Trains Melbourne
|
Melbourne
15 Oct
Metro Trains Melbourne
Melbourne
Job Description
Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration. Key Performance Indicators: Increase lead volume and conversion rates Grow brand awareness and engagement Launch campaigns on time and within budget Improve CAC and marketing ROI Maintain strong pipeline through segmentation
Qualifications: Bachelor’s degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Solid understanding of market research and positioning
Required Skills: Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo),
CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years marketing management experience
- Proven track record in campaign performance metrics
- Experience with CRM and marketing automation tools
- Strong understanding of market research and positioning
- Marketing analytics and reporting
- SEO/SEM and paid media (Google Ads, Meta)
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