Workplace Relations Strategy Lead (Melbourne)

Workplace Relations Strategy Lead (Melbourne)

15 Oct
|
Metro Trains Melbourne
|
Melbourne

15 Oct

Metro Trains Melbourne

Melbourne

Job Description

Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration. Key Performance Indicators: Increase lead volume and conversion rates Grow brand awareness and engagement Launch campaigns on time and within budget Improve CAC and marketing ROI Maintain strong pipeline through segmentation

Qualifications: Bachelor’s degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Solid understanding of market research and positioning

Required Skills: Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo),



CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making

Qualifications

- Bachelor’s degree in Marketing, Business, or related field
- 5+ years marketing management experience
- Proven track record in campaign performance metrics
- Experience with CRM and marketing automation tools
- Strong understanding of market research and positioning
- Marketing analytics and reporting
- SEO/SEM and paid media (Google Ads, Meta)

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📌 Workplace Relations Strategy Lead (Melbourne)
🏢 Metro Trains Melbourne
📍 Melbourne

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