Sales Manager - Chromalox (CHX) ANZ

Composed of Chromalox, Durex Industries, Vulcanic, and Thermocoax businesses, Electrical Thermal Solutions (ETS), part of Spirax Group, creates electrical process heating and temperature management solutions, including industrial heaters and systems, heat tracing, and a range of component technologies.

Vulcanic has been designing and manufacturing electrical heating and cooling solutions since 1973, offering a wide range of standard, customized and engineered solutions for safe and hazardous environments.

Vulcanic teams support partners with designs of products ranging from process heater and thermal, electrical, electronic, mechanical and temperature controls, from conceptual design and feasibility studies throughout the life cycle of equipment.

Join us as we continue to provide solutions to our customers and the world!

At Vulcanic, we are not just an employer but a champion of equal opportunities and inclusivity. We are dedicated to fostering a workplace that adheres to the highest hiring standards and is free from discrimination and harassment.

Vulcanic is an equal prospect employer; our commitment extends to all aspects of employment, ensuring that no individual is mistreated or discriminated against based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as defined by federal, state, or local laws.

Main Purpose of Role

Establish and grow a locally supported Chromalox business across Australia and New Zealand, building on an existing installed base and established customer awareness of the brand. The role will identify, develop and convert industrial electric heating and thermal technology opportunities, while strengthening local customer engagement and support previously provided primarily from overseas.

The Sales Manager – Chromalox is responsible for establishing the local commercial foundations for the Chromalox portfolio and implementing its ANZ growth strategy. This includes reconnecting with existing customers and the installed base, developing new relationships with end users, consultants,



OEMs, EPCs and contractors, and managing opportunities from initial engagement through project completion.

Operating as part of the broader ETS Australia team, and working closely with the General Manager – ANZ and Business Development Director – ANZ, the role will combine hands-on market development with strategic account management, project development and market expansion. A key priority will be to establish a visible, credible and responsive local presence for Chromalox in ANZ while drawing on the capabilities of the wider Australasian and global teams.

Core Responsibilities and Duties

Develop and execute a market-entry and growth plan for Chromalox in ANZ, including clear priorities for the existing installed base, target accounts, sectors and channels.

Establish a clear local value proposition for Chromalox, including how customers access sales, applications, project and after-sales support through ETS Australia and the wider global network.

Map the existing Chromalox installed base and customer relationships, re-establish local engagement and identify service, replacement, upgrade and expansion opportunities.

Manage the complete sales cycle from lead generation through project execution.

Build Chromalox brand presence and strategic relationships with end users, EPCs, consultants, OEMs and contractors.

Promote the complete Chromalox portfolio of electric heating, heat trace, controls and thermal solutions.

Work as an integrated member of the ETS Australia team, collaborating with local sales, applications engineering, operations and project delivery, together with global Chromalox product and technical teams.

Develop key account plans for major customers.

Maintain CRM accuracy, forecasting and pipeline management.





Help establish the commercial processes, market intelligence, customer coverage and internal ways of working required for sustainable local growth.

Represent Chromalox at industry events and technical forums.

Role Dimensions

Responsible for establishing the local Chromalox business platform and delivering progressive revenue growth across ANZ.

Ownership of the existing installed-base strategy, strategic accounts and key projects.

Significant customer-facing, market-development and brand-building activity.

Regular travel across Australia and New Zealand.

Strategic Intent of Role

Establish Chromalox as a locally represented and supported brand within ANZ, building on existing customer awareness and the installed base.

Reconnect with existing customers and convert installed-base opportunities into recurring service, replacement and upgrade revenue.

Develop long-term relationships with strategic customers, specifiers and channel partners.

Build a sustainable pipeline of major projects, new accounts and recurring revenue.

Contribute as part of the broader ETS Australia team while establishing distinct market presence and growth platform required for Chromalox.

Success Measures

Progressive revenue and order intake growth from the developing local Chromalox business.

Gross margin achievement.

Re-engagement and growth of existing installed-base and strategic accounts.

Qualified pipeline value.

New customer acquisition and increased local market awareness.

Forecast accuracy and CRM compliance.

Project conversion rates and establishment of effective local sales processes and customer coverage.

Person Specification

Experience: Proven success in industrial B2B sales of engineered, technical or capital equipment solutions.

Knowledge & Qualifications: Engineering or technical qualification preferred.

Skills & Competencies: Strategic selling, negotiation, account management, commercial acumen, presentation skills and CRM discipline.

Other: Current driver's licence and willingness to travel extensively throughout ANZ.

📌 Sales Manager - Chromalox (CHX) ANZ (Australia)
🏢 Spirax-Sarco
📍 Australia