State Sales Manager – Victoria & Tasmania

PRAMAC GENERAC AUSTRALIA

Territory: Victoria & Tasmania

Position Summary The State Sales Manager – Victoria & Tasmania is responsible for driving sales growth, market development, and customer engagement across PRAMAC Australia's portfolio of diesel generators, battery energy storage systems (BESS), mobile light towers, and power solutions.

The role is accountable for achieving revenue and profitability targets, developing strategic customer relationships, expanding dealer and distribution networks, and identifying new opportunities across construction, infrastructure, utilities, government, data centres, mining, renewable energy, and rental markets throughout Victoria and Tasmania.

This position requires a highly motivated sales skilled with strong commercial acumen, technical aptitude, and the ability to build long-term customer partnerships.

Key Responsibilities

Sales Leadership & Business Development

- Develop and execute annual territory sales plans aligned with PRAMAC Australia's strategic objectives.
- Achieve and exceed sales revenue, margin, and market share targets.
- Identify, develop, and convert new business opportunities across Victoria and Tasmania.
- Build and maintain a robust sales pipeline through proactive prospecting and market engagement.
- Conduct customer meetings, site visits, product demonstrations, and commercial presentations.
- Deliver regular forecasting and business reviews to management.

Key Account Management

- Develop and maintain relationships with key customers, consultants, contractors, rental companies, distributors, and end users.
- Implement strategic account plans for major customers.
- Negotiate commercial agreements within approved authority levels.
- Drive customer retention and long-term business growth.
- Identify opportunities to increase share of wallet across existing accounts.





Market Development

- Expand PRAMAC's presence within:
- Construction
- Infrastructure
- Utilities
- Local Government
- Rental Industry
- Manufacturing
- Agriculture
- Mining Support Services
- Renewable Energy Projects
- Identify emerging market trends and customer requirements.
- Provide market intelligence and competitor analysis to support business strategy.

Dealer & Channel Partner Management

- Recruit, develop, and support dealers throughout Victoria and Tasmania.
- Strengthen existing dealer relationships and performance.
- Conduct dealer training and business reviews.
- Support channel partners with technical and commercial sales opportunities.
- Ensure dealer compliance with PRAMAC branding and standards.

Product & Technical Sales Support

- Promote the full PRAMAC product range including:
- Diesel Generators
- Battery Energy Storage Systems (BESS)
- Mobile Light Towers
- Portable Generators
- Hybrid Power Solutions
- Accessories and Aftermarket Products
- Work closely with Product Management and Technical Support teams to develop customer-focused solutions.
- Assist with tender submissions, project proposals, and technical specifications.
- Deliver product training to customers and channel partners.

Customer Relationship Management

- Maintain accurate customer records and sales opportunities within CRM systems.
- Prepare weekly activity reports, forecasts, and sales performance updates.
- Ensure timely follow-up of customer enquiries and quotations.




- Drive high levels of customer satisfaction and service.

Qualifications & Experience

Essential

- Minimum 5 years' experience in industrial sales, business development, account management, or territory management.
- Proven track record in achieving and exceeding sales targets.
- Experience selling capital equipment, industrial products, electrical equipment, or power generation solutions.
- Strong commercial negotiation and relationship-building skills.
- Ability to manage large geographical territories independently.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office and CRM platforms.
- Valid Australian Driver's Licence.

Desirable

- Experience within the generator, lighting tower, rental equipment, construction equipment, electrical, utility, or energy sectors.
- Technical understanding of diesel power generation and electrical systems.
- Trade qualification, diploma, or degree in Business, Engineering, Electrical, Mechanical, or related discipline.
- Experience working with dealer and distribution networks.
- Tender and project sales experience.

Key Competencies

- Business Development
- Strategic Sales Planning
- Territory Management
- Key Account Management
- Negotiation & Closing Skills
- Commercial Acumen
- Customer Relationship Management
- Presentation & Communication Skills
- Market Analysis
- Problem Solving
- Forecasting & Pipeline Management
- Time Management

Personal Attributes

- Self-motivated and results-driven.
- Strong customer-first mindset.
- Entrepreneurial and growth-oriented approach.
- Highly organised and disciplined.
- Professional and credible communicator.
- Ability to work independently while collaborating with national teams.
- Adaptable and comfortable working in a fast-paced team environment.

📌 State Sales Manager (Victoria)
🏢 PRAMAC
📍 Victoria