15 Oct
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EJ Franchising Pty
|
Luddenham
15 Oct
EJ Franchising Pty
Luddenham
Job Description
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El Jannah is an iconic Australian brand that began in 1998 in Granville, Sydney, with a simple idea: serve honest, soulful Lebanese-Australian food that brings people together. More than two decades on, our legendary charcoal chicken, bold flavours and energetic restaurants continue to create experiences guests love across Australia.
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About the Role
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As El Jannah scales, more of our guests engage through digital ordering, delivery platforms and our loyalty program, and every one of those engagements carries a commercial decision: what to offer, at what depth, funded how, returning what. Reporting to the General Manager of Marketing, you’ll be the single commercial owner of those decisions across every guest-facing channel.
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You will own our partnerships across three areas: delivery platforms like Uber Eats and DoorDash, growth of our own first-party delivery channel, and brand partnerships with major loyalty players such as banks, card schemes, BNPL providers and telcos. You will partner with our Senior Lifecycle & Loyalty Manager to plan and execute the promotional and campaign calendar.
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You’ll design the offers and build the business case behind each campaign, and our execution teams and platform partners will bring them to life. This is strategic, yet hands-on role that covers equal parts commercial and brand. You’ll be measured on sales growth, channel margin and program returns and you’ll make sure every offer feels unmistakably El Jannah: quality, authentic and generous.
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What you’ll be doing
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- Designing offer mechanics across every funded channel, including discount depth,
eligibility, duration and funding splits, with a documented margin case behind every offer
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- Co-owning the integrated promotional calendar across owned channels (EDM, SMS, push) and partner channels, aligned to menu, pricing, product launches and new restaurant openings
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- You will own decisions across all guest-facing commercial channels: the loyalty program’s commercial and customer-facing side of El Jannah’s loyalty program, building the economics and points-liability case with Finance for any program change
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- Managing the end-to-end commercial relationship with Uber Eats, DoorDash and emerging platforms, negotiating placements, commission structures and co-marketing
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- Optimising platform storefronts to maximise conversion, and getting current restaurants live on all channels to agreed timelines
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- Identifying, negotiating and managing strategic brand partnerships (banks, card schemes, BNPL, telco rewards) that drive quality member acquisition
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- Owning first-party delivery strategy and driving measurable order shift from aggregators to owned channels
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- Owning delivery channel reporting and insight, using channel and member data to sharpen menu strategy, pricing and promotional investment
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About you
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- Bachelor’s degree in Marketing, Business, Commerce or a related field
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- Experience across campaign or promotional marketing, digital channel management or delivery partnerships in QSR, food, FMCG or retail, with clear commercial accountability for outcomes
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- Proven experience managing Uber Eats, DoorDash or equivalent aggregator relationships, including negotiating terms, running platform promotions and reading a channel P&L;
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- Demonstrated ownership of offer economics; you’ve built the margin case for a promotion and defended it Loyalty or rewards program commercial exposure highly regarded
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- Experience structuring bank, card, BNPL or telco loyalty partnerships highly regarded
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- Experience briefing a separate CRM or martech delivery team; comfortable with data and BI reporting
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- A strong negotiator with sharp commercial judgement, able to hold a margin conversation with Finance, a negotiation with a platform account team and a creative conversation with an agency in the same day
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- Exceptionally clear writer and highly organised, able to run multiple platforms, campaigns and stakeholders without dropping the calendar
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Why El Jannah
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A genuinely iconic Australian brand with a passionate, loyal following High-growth environment with national expansion underway Full commercial ownership across loyalty, delivery and partnerships, with a clear evolution path as the channel scales A fun-loving, welcoming culture built on authenticity and true teamwork
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📌 Channel & Aggregator Partnership Manager (Luddenham)
🏢 EJ Franchising Pty
📍 Luddenham