Ecommerce and Marketing Manager (Melbourne)

Ecommerce and Marketing Manager (Melbourne)

15 Oct
|
Australian Kunzea Pty
|
Melbourne

15 Oct

Australian Kunzea Pty

Melbourne

Job Description

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Employment Type: Full Time

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Location: Hybrid (Melbourne HQ or remote with occasional in-person collaboration)

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Team / Department: Marketing, Sales & Ecommerce (Reporting to COO)

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About Zea

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At Zea, we’re passionate about making a positive impact on people’s health and wellbeing—naturally. Founded in Tasmania and now loved by customers across Australia, Zea is a family-owned business creating powerful, multi-active formulations using native Australian botanicals like Kunzea Oil. We’re more than just a natural brand—we’re a purpose-driven company on a mission to help people feel better, live better, and move more freely. As a proud B-Corp and member of 1% for the Planet, we’re committed to sustainability, transparency, and community.

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The Role

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We’re looking for a creative, analytical and proactive Ecommerce and Marketing Manager to join our growing team and take Zea’s digital presence to the next level. This is a hands-on, high-impact role that will support our ecommerce growth, drive online partnerships, and strengthen brand visibility across key platforms. Reporting directly to the COO, you’ll work closely with our internal team, external agencies, and key partners to improve the customer journey and brand engagement, with a strong emphasis on digital performance and efficiency. Please send a short video to Peter at sharing your favourite marketing book or podcast and why it resonates with you. This role is ideal for someone who enjoys collaborating with others, thinks strategically, but is also happy to get in the weeds, troubleshoot issues, and find smarter ways of doing things using automation tools and AI.

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Key Responsibilities

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Manage and optimise the Zea Shopify store to improve user experience and conversion rates

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Own Zea’s social media presence across Instagram, Facebook, TikTok, and LinkedIn—including scheduling, content briefing, community engagement, and performance tracking

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Work with external agencies to plan and review email marketing campaigns (via Klaviyo) and ensure messaging aligns across channels

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Collaborate with partners, influencers and affiliates to drive brand exposure and audience engagement

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Support the wholesale team with brand consistency, retail activations and marketing alignment across stockists

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Coordinate with and hold performance marketing agencies (Google Ads, Meta Ads) accountable for campaign results and ROAS

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Use tools like Canva to brief, edit and manage creative assets across digital touchpoints

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Implement automation tools and AI-driven solutions to streamline workflows and increase team efficiency

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Regularly report on ecommerce performance, campaign effectiveness, and areas for improvement

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Contribute to quarterly planning and broader marketing strategy in collaboration with the leadership team

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About You

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5+ years experience in ecommerce and digital marketing, ideally in health, wellness, beauty or FMCG

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Comfortable managing and optimising within platforms like Shopify, Klaviyo, Google Ads, Meta Ads, and Canva

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Experience working with and managing digital/creative agencies and holding them accountable to clear KPIs

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Strong track record of building digital partnerships and collaborative brand campaigns

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Equally confident thinking strategically and executing tactically—you don’t mind rolling up your sleeves when needed

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Tech-savvy and excited to use AI tools or automation platforms to work smarter

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Naturally organised, detail-oriented, and solutions-focused

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Passionate about natural health and wellness, and want to be part of a brand with heart and purpose

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Why Join Us

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Adaptable work arrangements and a supportive hybrid work culture

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Work directly with the leadership team in a fast-moving, purpose-led business

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Be part of a small, passionate team making a big impact in natural health

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Work with a certified B-Corp that genuinely values sustainability, wellbeing and ethical business

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Enjoy staff discounts, wellness perks and ongoing professional development opportunities

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📌 Ecommerce and Marketing Manager (Melbourne)
🏢 Australian Kunzea Pty
📍 Melbourne

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