Job Description

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We are an retailer with a long history in consumer electronics, appliances, Hi-Fi, and related products.

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We are looking for an experienced E-Commerce & Digital Sales Specialistto work directly with our management team and help us improve our online sales and digital presence.

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This is aninitial 8–12 week contract, with the possibility of a further-term contract or full-time employment for the right person if the initial engagement goes well and there is a suitable ongoing role within the business.

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We are not looking for someone whose main focus is social media. We are looking for someone who understands e-commerce, online sales and the numbers behind digital marketing.

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NAPF Electronics
8–12 Week Initial Contract | Part-Time / Flexible

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We are an retailer with a long history in consumer electronics, appliances, Hi-Fi, and related products.

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We are looking for an experienced E-Commerce & Digital Sales Specialistto work directly with our management team and help us improve our online sales and digital presence.

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This is aninitial 8–12 week contract, with the possibility of a further-term contract or full-time employment for the right person if the initial engagement goes well and there is a suitable ongoing role within the business.

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We are not looking for someone whose main focus is social media. We are looking for someone who understands e-commerce, online sales and the numbers behind digital marketing.

The Role n

You will work directly with management to assess what is currently working, identify opportunities and implement practical improvements.

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Your responsibilities may include:

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Reviewing our existing website and e-commerce performance





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Analysing Google Analytics and Google Search Console

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Reviewing existing and previous Google Ads campaigns

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Managing and improving Google Search and Google Shopping campaigns

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Identifying products and categories with the best online sales potential

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Improving product pages, titles, descriptions and online merchandising

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Identifying opportunities to improve website conversion rates

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Improving our organic Google search visibility (SEO)

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Reviewing and improving our Google Business Profile

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Developing email and customer remarketing campaigns

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Helping promote clearance, promotional and slow-moving stock

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Monitoring competitors and online pricing

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Identifying opportunities to increase repeat customer sales

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Setting up and improving conversion tracking

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Reporting clearly on online sales, advertising costs and return on investment

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Working with our existing website/technology providers where required

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What We Are Looking For n

We are looking for someone who is commercially minded, practical and hands-on.

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You should have demonstrated experience with:

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E-commerce websites

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Google Ads

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Google Shopping

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Google Analytics

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Google Search Console

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SEO

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Conversion optimisation

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Digital sales

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Online retail

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Experience in consumer electronics, appliances or another retail environment would be highly regarded.

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Most importantly, you need to understand the difference between marketing activity and actual sales.

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We are interested in results such as:

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Advertising spend website visits orders revenue gross profit

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rather than simply clicks, impressions or social media followers.

The Initial Project n

The first 8–12 weeks will focus on:

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- Understanding our existing digital performance
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- Identifying the biggest opportunities and problems
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- Fixing important tracking and website issues
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- Testing carefully selected digital marketing opportunities
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- Improving the online customer journey
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- Measuring the results
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- Providing management with a practical longer-term digital sales plan
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We want someone who can help us make sensible decisions about where our marketing dollars should go.

What We Offer n

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Direct access to management

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A genuine opportunity to make a measurable difference

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Flexible part-time arrangement

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Initial 8–12 week contract

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Chance for a further-term contract or full-time employment if the initial engagement is successful and there is an ongoing position available

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Work from our Sydney Inner West office, with some flexibility where appropriate

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An established business with an existing e-commerce operation and substantial product range

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📌 E-Commerce & Digital Sales Specialist - Short-Term Contract (Sydney)
🏢 NAPF Electronics
📍 Sydney