About the role

This role is mainly content creation for social and paid ads (Instagram, Facebook and TikTok). You'll be in front of the camera and behind it, coming up with the ideas, filming and editing. You'll also help shape our creative strategy, working out what we should make next and why.

Key responsibilities
Come up with content ideas, hooks and angles that speak to current and expecting mums
Film and present content on camera, including educational and behind-the-brand Reels
Edit your footage into Reels and ads that perform, not just look nice
Help plan our creative strategy for social and ads, using what's working to guide what comes next
Keep across trends in the baby and parenting space and bring fresh ideas to the team

About you
Confident and natural on camera
Experience creating short-form content,



ideally for a brand
Solid editing skills in CapCut or similar
A valuable instinct for what makes content stop the scroll and drive results
Motivated, outgoing, organised and full of ideas
Experience making paid ad content for Meta or TikTok (nice to have)
Experience in ecommerce, baby or parenting brands (nice to have)
Confident in Canva (nice to have)

About us

Silky Tots is a premium baby silk brand growing across Australia and the USA. We make products that solve a real problem: hair loss, knotting and sensitive skin caused by friction from cotton bedding. Content is central to how we grow.

📌 Content Creator Somerville (Australia)
🏢 Silky Tots
📍 Australia