About the role

We are seeking a technically capable Digital Marketing Specialist to research, develop, coordinate and evaluate marketing campaigns for a diverse client portfolio. The role blends marketing strategy, website and search technology, analytics and business development to identify opportunities and deliver measurable client results.

Key responsibilities
Research target markets, consumer behaviour, competitors and digital trends to identify marketing opportunities.
Develop and evaluate integrated marketing strategies across SEO, paid search, social media and content.
Plan and optimise Google Ads, Meta Ads and other digital promotional campaigns within client budgets.
Conduct keyword research, technical SEO assessments and website performance reviews; recommend practical improvements.
Analyse GA4, Google Search Console, advertising and conversion data to identify issues and prospects.
Translate campaign and website performance data into recommendations for clients and management.
Coordinate campaign materials and collaborate with content, creative and web development specialists.
Support client acquisition and business development through market research, growth recommendations and digital strategy.
Keep current with search-engine, analytics, advertising and website technology changes.





About you
Minimum five years of demonstrated professional experience across digital marketing strategy, SEO/SEM, paid advertising, analytics and campaign delivery.
Bachelor's degree in Information Technology, Computer Science or a closely related technical discipline.
Practical understanding of website technologies, technical SEO, search-engine behaviour, tracking and analytics.
Solid analytical and logical problem-solving skills, with an ability to adapt to changing digital platforms and technologies.
Experience using Google Ads, Meta Ads, Google Analytics 4 and Google Search Console.
Ability to communicate technical findings clearly and contribute to client growth and business development.

About us

Digital Presence is a Sydney-based digital marketing agency working with Australian businesses across qualified services, construction and local industries. We combine marketing strategy with technical insight to deliver SEO, paid advertising, content and measurable digital growth.

Benefits

Work across diverse Australian businesses, collaborate with an experienced multidisciplinary team, and contribute directly to digital strategy and client growth.

📌 Digital Marketing Specialist Norwest
🏢 Digital Presence
📍 Norwest