HarvestStack has proven that when you connect the right fishers, farmers, chefs and buyers, good things happen.
Trust builds.
Quality improves.
People care more about what they're buying and selling.To date, that's been driven by solid, direct relationships, and complicated inefficient supply chains.
We are transforming this into the scalable digital backbone of a better food system.HarvestStack is entering a new phase.
Demand is growing.
The platform is live.
The opportunity is real.The challenge is simple: how do we scale our strong relationships without losing what makes them work?
This role exists to solve that problem.The roleAt its core:"You create meaningful, repeatable opportunities for the people who produce food and the people who work with and eat it to connect, build trust, and trade together."The majority of your time (around 70%) will be spent in market with chefs, buyers, and venues; the rest will be establishing scalable ways for customers to engage.
Your key output will bebuilding relationships that translate into real usage of the platform.Your primary focus is on the buy side of the network, understanding how they operate, what they need, and how HarvestStack becomes part of their day-to-day.You will:Spend time in market with customers,restaurants, producers, eventsBuild a consistent cadence of engagement that strengthens relationships over timeDesign and run our engagement strategy, using ambassadors, events, great contentetcBring the brand to life through real-world and digital activationsTurn conversations into insight, and insight into actionYou'll report to our Growth Lead and share accountability for the commercial performance of the business.
You'll work in a small team and closely with the founders, but spend most of your time with our customers.
While there are clear responsibilities, you can expect to hustle as a team when the moment calls.This is not a desk role.What success looks likeIn your first 90 days:You understand the business, the customers, how we operate, and what we exist to doYou've shaped an engagement strategy, and have started to executeWe're seeing early signals: inbound enquiries, engagement, and momentumBeyond that, you will be responsible for:Growth SupportIncreased inbound enquiriesStronger conversion of relationships into consistent platform usageCustomer TrustDeeper,



more meaningful customer relationshipsHabitual engagement with HarvestStack.Community & BrandStrong, positive customer sentimentA visible, trusted presence in marketA pipeline of meaningful engagement opportunitiesWhat a great week might look likeYou've had ***** meaningful conversations with customers over great coffee, the pass, or on the phoneYou've learned at least one actionable insight and shared with the teamYou've joined the team on a field trip to a farm or fishing tripYou've created or progressed an opportunity for people to connect at scaleContent is live and getting genuine engagementThe team feels momentum, and you've helped create itWhat this looks like in practiceMost of your week is spent in-market or speaking directly with customersmaintaining a steady rhythm of conversations, follow-ups, and visits that keep customers engaged and moving forward.You help onboard customers, and get them comfortable from initial interest → first order → consistent use over timeYou capture content naturally in the environments you're already inYou support and run events that bring producers and buyers togetherYou spend time with producers alongside the team to build shared understandingYou act as our eyes and ears in market, feeding insight back into product, ops, and growthHow this role worksThis is a high-trust, high-autonomy role.You'll work with ambiguity and move confidently with ~80% of the informationYou'll balance thinking and doing, strategy and executionYou'll spend a lot of time out, not behind a screenYou'll build systems where they don't yet existYou'll move quickly, test, learn, and improveYour job is to help turn 1:1 relationships into something that scales.This role sits right next to the commercial heartbeat of the business.
Your work should directly result in growth through better engagement and outcomes for customers.What you need to be effectiveYou can build trust quickly with all kinds of peopleYou communicate clearly, in person, on the phone,



and in writingYou can take an idea and turn it into something realYou work independently without losing alignmentYou understand how relationships drive commercial outcomesYou don't need to be an expert on day one.You do need to be able to figure things out.Who thrives hereMaybe you've worked in hospitality.
Maybe you grew up on a family farm.
Or maybe you just genuinely care about great food and where it comes from.You're someone who:Is naturally good with people, without forcing itDoesn't wait for permission to actCan turn loose ideas into structured executionCares about great food, people, and the environmentEnjoys building something from nothing and working hard to change things for the betterWarm, but groundedPersuasive, but not salesyIndependent, but collaborativeYou're comfortable walking into a busy kitchen and having a real conversation.
You probably prefer to be in a venue than sitting behind a laptop.Who this is not forThis role won't suit you if you:Need structure and constant direction to performPrefer internal work over being out with customersConfuse relationships with being overly social or unstructuredStruggle to turn conversations into outcomesThe biggest mistakes in this role:Being busy without a transparent tie to commercial outcomes and impactDriving activity without stronger relationships, retention, or growthTreating relationships as transactionsHard-selling products or platforms instead of building trustYou'll help build a brand, community and industry changing platform from the ground upYou'll design an engagement system, not inherit oneYou'll work directly with experienced founders, advisors and Board on strategyJoin a driven small team, that believes high performance is an outcome of balanceBenefit from real autonomy and ownershipYou'll share in the upside of an early-stage company through structured share distributionsMore broadly, you'll play a key role in rebuilding a food system with genuinely better outcomes for people, the planet, and plate.PracticalitiesSalary based on experienceFlexible hybrid working based in Melbourne, VictoriaExpect travel to increase as we growIf around 80% of this sounds like you, you are probably a great fit.
Let's chat.We may not always be looking for specific roles, but great people are hard to find.
If you think you are a great fit in some way, we would love to hear from you.
Let's chat.If you see an opportunity that interests you, and would like to apply to work with us please use this form .
#J-*****-Ljbffr

📌 In-Market Community Builder & Growth Strategist (Melbourne)
🏢 Harveststack
📍 Melbourne