We're looking for a Performance Marketing Manager to own paid media strategy and execution across Meta, Google, TikTok, and Amazon for the Australian market of a well-established clinical skincare brand with a global DTC and retail presence.
You will replace an existing agency, take full ownership of paid channel performance, diagnose what is missing strategically, and drive D2C growth back into high gear working directly with the brand's digital and communications team.
This is not an execution-only role.
You will own the strategy as well as the management, identifying gaps in funnel mix, retargeting, and upper and lower funnel balance, and directing what needs to change.
Creative assets come from an in-house designer based on your briefs.
If you have hands-on Meta ads experience, a data-driven growth mindset, and prefer the ownership and visibility of an in-house role over the siloed structure of an agency, this role is a strong fit.
Why You'll Want to Join
You will be paid in USD (bi-monthly: every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup so you can work wherever you're most productive
This role requires meaningful overlap with Australian business hours
Own the full paid media function for the Australian market of a globally recognized skincare brand
High-ownership performance marketing role with direct impact on D2C revenue and brand growth
What You'll Work On
Paid Media Strategy and Platform Ownership
Own strategy and hands-on management across Meta (Facebook and Instagram), Google, TikTok, and Amazon ads for the Australian market
Diagnose gaps in the current paid media strategy including retargeting coverage, funnel mix, and upper and lower funnel balance
Direct what needs to change and implement improvements with speed and clarity




Manage a significant annual paid media budget with full accountability for performance and spend efficiency
Creative Briefing and Asset Direction
Identify creative needs based on strategic priorities and brief the in-house designer accordingly
Ensure creative assets align with platform best practices and campaign objectives
Test creative hypotheses and iterate based on performance data
Performance Analysis and Reporting
Monitor campaign performance across all platforms and surface actionable insights regularly
Track key metrics including ROAS, CAC, CTR, conversion rate, and revenue contribution by channel
Communicate performance clearly to the digital and communications team with recommended next steps
Stay current on platform updates, algorithm changes, and emerging AI ad tools that could improve performance
What You Bring
Proven hands-on Meta and Facebook ads experience; this is the primary hard requirement for this role
Experience managing paid media in-house at an e-commerce brand of similar scale and spend level; in-house brand experience is preferred over agency-only backgrounds given the tendency for agency roles to be siloed by platform
Comfortable owning paid media strategy end to end including diagnosing gaps, setting direction, and executing changes independently
Data-driven and growth-minded with the ability to pick up a current market and brand quickly
Experience managing significant ad budgets with clear accountability for performance outcomes
Strong written and verbal English communication skills for briefing creative, reporting to stakeholders, and collaborating with a distributed team
Meaningful overlap with Australian business hours
Nice to Have
Experience across Google, TikTok, and Amazon ads alongside Meta
Familiarity with emerging AI ad platforms and tools
Background in beauty, skincare, wellness, or consumer DTC brands
Experience transitioning a brand from agency-managed to in-house paid media management
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📌 Performance Marketing Manager (Bbs869) (Sydney)
🏢 Overseas
📍 Sydney