We Are Tailored is a Melbourne-based house of beverage brands, home to FELLOW craft vodka, Melbourne Martini, Little Drippa, Mabel and Jerri, with a decade of building, manufacturing and white-labelling drinks for their own portfolio and for major Australian retailers.The business has grown without a full marketing function.
A small team is now in place, and they're hiring a Head of Marketing to own marketing end to end (strategy, plan, budget, team and delivery) across five priority owned brands, with FELLOW as the focus.
You'll lead three direct reports, manage agency and freelance partners, and report directly to the CEO.Based in Epping, Melbourne.
Majority in office, with hybrid open to discussion.About the jobSet the marketing strategy and annual plan across the portfolio, and own delivery against itDrive FELLOW's growth in market (roughly 65% of your time), lifting rate of sale and holding or growing distribution across Dan Murphy's, BWS, ALM and Paramount, while building venue ranging nationallyLead the wider portfolio: launch Little Drippa's coffee liqueur, grow Melbourne Martini's DTC, build Mabel's on-premise presence through its rebrand, and make a clear call on Jerri in year oneBuild and own the marketing P&L;, reporting variance monthly to the CEO and building the FY28 plan and budgetPartner with Sales on trade marketing, including promotional plans, COOP and activation calendars built around buyer cyclesSet and run the operating rhythm: quarterly OKRs, weekly check-ins and monthly reportingLead, coach and performance manage a Digital Marketing Manager, Marketing Coordinator and Brand Advocates, closing the ecommerce gap in your first 90 days and scoping the next hireSelect, brief and hold agencies and freelancers to account,



rationalising the stack where neededProtect brand standards (tone, audience and visual consistency) across every brandAbout youAn alcohol background is strongly preferred, with experience across ecommerce, on-premise and major liquor retail.
You know buyer cycles, COOP, rate-of-sale drivers and trade marketingYou've led a marketing team at Head of Marketing level, or as a Marketing Manager with direct reports, and you've hired, developed and exited peopleA strategic thinker who can diagnose a brand problem, set a explicit direction and turn it into a plan the team can run, balancing long-term brand building with short-term activationStill hands-on.
You lead campaigns from strategy through to execution yourself, and you'll brief, write, edit and ship the workYou've built and managed a marketing budget and are comfortable explaining variance to a CEODigitally fluent enough to hold a digital manager and paid agencies to account across paid social, search, ecommerce and influencer, without needing to be a specialistYou've worked closely with a Sales Director in a sales-led business, and you enjoy moving between several brands in the same weekBonus points for spirits or RTD experience, launching a brand from a standing start, or scaling a team from contractor-led to function-ledWhy we love this opportunityA genuine Head of Marketing role with full end-to-end ownership, not a stepping stone to oneA five-brand portfolio anchored by a clear strategic priority in FELLOW, with launches and rebrands already in motionA direct line to the CEO, with real scope to shape the function rather than slot into oneA business that backs sustained brand investment as much as short-term commercial resultsA team already in place to lead, with the mandate to shape it and build what comes next
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📌 Marketing Manager (Melbourne)
🏢 Revererecruitment
📍 Melbourne