Lead digital performance strategy and drive growth for a leading travel brand
Your new company
Join a leading Australian travel organisation recognised for innovation, growth, and award-winning customer experiences.
This is an opportunity to step into a high-impact digital leadership role where your expertise will directly influence performance, revenue growth, and customer acquisition across multiple consumer brands.
If you're passionate about digital marketing, data-driven decision making, and driving measurable outcomes, this role offers the autonomy, resources, and career growth to take your next step.
Your new role
As Digital Performance Lead, you will own the strategy, execution, optimisation, and performance of key digital marketing channels.
Working closely with senior stakeholders and a high-performing marketing team, you'll use data and insights to drive enquiries, maximise return on investment, and identify recent growth opportunities.This role suits a commercially minded digital marketer who thrives on performance, innovation, and continuous improvement.
You'll play a key role in shaping digital strategy while mentoring junior team members and driving a strong test-and-learn culture.
Lead end-to-end digital campaign planning, execution, optimisation, and reporting
Drive enquiry growth and improve digital performance across paid and owned channels
Manage and optimise spend across Google Ads, Meta Ads, EDMs, and other performance channels
Analyse campaign and website performance using GA4 and digital reporting tools
Develop and execute testing strategies to improve conversion and channel effectiveness
Identify new opportunities through data analysis, consumer insights, and market trends
Implement AI and automation solutions to improve efficiency and scalability




Collaborate with wider marketing and analytics teams to deliver commercial outcomes
Mentor and support digital marketing team members to improve capability and performance
Champion innovation and continuous improvement across digital marketing activities
What you'll need to succeed
Proven success managing high-performing digital marketing campaigns
Minimum five years' experience across Google Ads and Meta advertising platforms
Strong experience delivering measurable ROI and lead generation outcomes
Advanced analytical skills with confidence interpreting large datasets
Hands-on experience with GA4, digital reporting, and campaign optimisation
Strong commercial acumen and strategic thinking capability
Experience managing budgets and performance marketing initiatives
Excellent stakeholder management and communication skills
Exposure to AI, automation, and modern marketing technology tools
Tertiary qualifications in Marketing, Communications, or a related discipline are advantageous
Join a growing and highly successful consumer brand
What you'll get in return
Broadbeach beachfront office location
Career development across a portfolio of established brands
Access to ongoing professional development and training
Travel discounts and employee benefits program
Wellbeing initiatives and access to financial advisory services
Social events and team celebrations
Volunteer leave to support community initiatives
Opportunity to shape digital strategy and influence business growth
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Krystal Smith on ************
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
#*******

📌 Digital Performance Lead (Gold Coast)
🏢 Hays
📍 Gold Coast