Job Description
CRM & Patient Marketing Manager - Healthcare
North Sydney | 7 Month Contract | Full Time
At Cornerstone Health, we exist to increase access to quality healthcare for all Australians.
We believe access to quality healthcare is a right, not a privilege, and that everyone deserves somebody in their corner.
That's why we work every day to remove barriers to care, simplify the healthcare experience and support patients when they need it most.
We operate 16 contemporary medical centres across Melbourne, Sydney, Brisbane and the Gold Coast, with our network continuing to grow.
Our centres provide general practice, dental, radiology, telehealth, pharmacy, pathology, allied health and specialist services, bringing quality healthcare together under one roof.
As our organisation continues to grow, we're looking for a Patient Marketing Manager to we're looking for an experienced Patient Marketing Manager to join us on a 7-month parental leave contract.
Reporting to the Head of Marketing, you'll take ownership of patient CRM and lifecycle marketing across the Our Medical and Our Sage brands.
Leveraging Salesforce Marketing Cloud and the wider Salesforce ecosystem, you'll create personalised communications that support patient acquisition, engagement and retention.
While CRM and patient communications are an important part of the role, you'll also lead and support a broad range of patient marketing initiatives, including advertising campaigns, local area marketing, membership growth and customer experience activities.
We're looking for someone who brings strong CRM expertise, enjoys creating engaging content and is confident applying their skills across multiple areas of marketing.
Key Responsibilities
Manage patient CRM communications and lifecycle marketing campaigns across email, SMS and other digital channels
Leverage Salesforce Marketing Cloud and the broader Salesforce ecosystem to deliver personalised patient experiences




Create and manage patient-facing content across multiple channels and touchpoints
Support the growth and engagement of the Our Medical Membership program
Coordinate broader patient marketing activity, including local area marketing and digital campaigns
Manage relationships with agency partners and key internal stakeholders
Monitor campaign performance and identify opportunities to improve engagement and outcomes
Support the ongoing optimisation of patient-facing digital assets
About You
You'll be a commercially minded marketer who enjoys combining technology, communication and customer experience to deliver meaningful outcomes.
You'll bring:
Experience using Salesforce Marketing Cloud to deliver CRM and lifecycle marketing campaigns
Strong writing and communication skills
Excellent organisational skills and the ability to manage multiple priorities
Confidence working with stakeholders and external partners
A proactive mindset, curiosity and the ability to learn quickly
Experience in loyalty, membership, local area marketing or digital campaign management will be highly regarded
Healthcare experience is not essential.
Why Join Cornerstone Health?
Join a purpose-led organisation making quality healthcare more accessible for Australians
Own and shape patient CRM and lifecycle marketing across a growing healthcare network
Expand your skills across patient acquisition, engagement, retention and customer experience
Be part of an exciting period of growth and brand evolution
Work in a fast-paced, results-oriented setting alongside people motivated by a shared purpose
Location & Travel
This is a 7-month parental leave contract, with an anticipated commencement in early December ****.
The role is based in our North Sydney office and is a full-time office-based position.
Travel to our medical centres and interstate locations, including Melbourne, Brisbane and the Gold Coast, may be required from time to time.
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📌 Crm & Patient Marketing Manager (Sydney)
🏢 Cornerstone Health
📍 Sydney