Job Description
I'm working with an established fashion brand looking for a mid-level eCommerce Manager to take ownership of its online channel.
This is a hands‐on role for someone who understands how the different parts of eCommerce work together, including trading, merchandising, CRM, acquisition and conversion, and enjoys turning ideas into action.
You'll work closely with senior leadership and the wider marketing team, while managing specialist freelancers across paid media and development.
The role
Own the day-to-day trading and performance of the Shopify store
Manage onsite merchandising across products, categories, launches and promotions
Identify opportunities to improve conversion, AOV and the customer journey
Own CRM activity through Klaviyo, including campaigns, automated flows and ongoing optimisation
Plan eCommerce activity around product drops, promotions and key trading periods
Manage external specialists across Meta, Google Ads and development
Monitor performance across digital channels and ensure activity is working together
Work closely with marketing and brand to drive traffic and improve conversion
Identify and test new opportunities across channels,



technology and automation
About you
You'll ideally be an eCommerce Specialist, eCommerce Manager or similar, with experience in fashion, apparel, retail or a DTC environment.
You'll bring:
Shopify experience
Experience with Klaviyo or a similar CRM platform
Positive knowledge of eCommerce trading and merchandising
An understanding of CRO, retention and customer lifecycle
A solid understanding of Meta and Google Ads, with experience managing external specialists or agencies
Strong commercial judgement and confidence using data to make decisions
A proactive, execution‐focused approach
You don't need to be a specialist in every digital channel.
The business already has external specialists in place across key areas.
What matters is that you understand the channels, can manage those relationships effectively and bring everything together commercially.
This would suit someone who is calm, collaborative and hands‐on, with the ambition to take on more ownership and grow with the business.
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📌 Ecommerce Manager (Melbourne)
🏢 Hello Search
📍 Melbourne