Job Description
Globally we are the leading supplier of juvenile infant products.
In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Mother's Choice and Tiny Love, are highly sought-after.
We have an exciting opportunity for an experienced, commercially minded and data-drivenData Analytics & Loyalty Managerto join our growing Marketing team.
Reporting to the Head of Marketing & Digital, this is a strategic and hands-on role suited to someone who enjoys turning data into actionable insights, improving customer experiences and driving business growth through CRM, loyalty and analytics initiatives.
About the Role
In this role, you will develop and execute Dorel Australia's customer data, CRM and loyalty strategy across the Maxi-Cosi and Mother's Choice brands.
You will leverage customer, sales and digital insights to improve acquisition, engagement, retention and customer lifetime value while supporting commercial growth through data-driven decision making.
Working closely with Marketing, Sales, Product and Consumer Experience teams, you will manage CRM platforms, customer data, reporting and analytics initiatives while delivering insights that optimise customer experiences and improve business performance.
You'll be joining a friendly, collaborative and experienced team within a rapidly expanding and forward-thinking international organisation.
Key Responsibilities
Develop and execute CRM and loyalty strategies across the Maxi-Cosi and Mother's Choice brands
Manage customer databases and CRM platforms, ensuring data accuracy, integrity and compliance
Build and optimise automated customer communication journeys across the customer lifecycle
Create customer segments based on behaviour, engagement and purchase history
Develop and manage loyalty and retention programs to improve customer engagement and lifetime value
Analyse customer, sales, website,



product and campaign data to identify trends and opportunities
Monitor key metrics including acquisition, retention, repeat purchase rates, customer lifetime value and churn
Measure and report on marketing campaign, promotion and loyalty program performance
Deliver actionable insights and recommendations to stakeholders across the business
Map and optimise the end-to-end customer journey
Lead testing and optimisation initiatives across campaigns, segmentation, messaging and offers
Develop dashboards and reporting frameworks across CRM, loyalty, digital and sales performance
Manage CRM integrations, data quality processes and relationships with technology and agency partners
Drive continuous improvement through enhanced reporting, automation and data governance practices
About You
5+ years' experience in CRM, loyalty, customer analytics, business intelligence or data-driven marketing roles
Proven experience managing CRM platforms, customer databases and loyalty programs
Strong analytical skills with the ability to interpret complex data and identify actionable insights
Experience developing reporting dashboards and performance metrics
Strong understanding of customer lifecycle marketing, segmentation and retention strategies
Experience analysing eCommerce, website and marketing performance data
Proficiency with CRM, analytics, reporting and data visualisation tools
Advanced Excel skills and strong data management capability
Excellent stakeholder management, communication and presentation skills
Strong project management, organisational and problem-solving abilities




A commercially minded approach with the ability to translate data into business outcomes
A proactive, detail-oriented and continuous improvement mindset
About Us
At Dorel, we're dedicated to helping families live safer, easier, and more joyful lives.
As a global leader in juvenile products, our brands: Maxi-Cosi, Mother's Choice and Tiny Love are trusted by millions of parents worldwide.
Our Australian team is passionate, collaborative, and committed to delivering high-quality products and exceptional service.
We value a workplace where people feel supported, respected, and empowered to grow.
With a strong manufacturing and distribution presence in Melbourne's western suburbs, we combine the stability of a global organisation with the warmth and agility of a close-knit local team.
Benefits & Perks
When you join us, you'll enjoy a range of benefits designed to support your wellbeing, growth, and work-life balance.
Career & Development
Opportunities to expand your skills within an established global organisation
Supportive leaders and a team-oriented team environment
Access to training and development to strengthen your professional capability
Culture & Work Environment
Friendly, inclusive, and supportive team culture
A workplace that values initiative, integrity, and teamwork
Modern office facilities with barista quality coffee, staff lounge and outdoor area for breaks located in Melbourne's western suburbs
Work-Life Balance
9 day fortnight (paid RDO)
Office and WFH hybrid role
A supportive environment that respects commitments outside of work
Employee Perks
Employee discounts on leading juvenile products
Free on-site parking
Access to employee EAP (Employee Assistance Program)
If you're passionate about using data to drive customer growth, improve business performance and create meaningful customer experiences, we'd love to hear from you.
#J-*****-Ljbffr

📌 Data Analytics & Loyalty Manager (Melbourne)
🏢 Dorel
📍 Melbourne