Job Description
Leading banks, lenders and insurers across Australia, New Zealand and globally trust Fortiro's award-winning, AI-powered platform to detect financial crime and automate lending and claims verification. We're looking for a Senior Product Marketing Manager to own how that story is told.
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This is a build role. You'll establish Fortiro's product marketing foundations across ANZ lending, ANZ insurance and North America, and set the standard for how our products are positioned, sold and adopted. You'll work with high autonomy alongside Product, Sales, Customer Success, RevOps, Design and our executive team.
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What you'll be doing
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Own positioning and messaging across our products, markets and segments
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Build the fact base: ICPs, buyer personas, buying committees, competitive landscape and proof points
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Lead go-to-market for product launches, feature releases and market entry
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Partner with Product to turn roadmap, technical capability and platform data into compelling commercial narratives
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Equip Sales, SDRs and Customer Success with pitch narratives, battlecards, case studies, demos and training
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Drive customer education and adoption programs that accelerate value and expansion
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Run insight loops from win/loss, sales feedback, competitors, regulatory change and product usage
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Inform packaging and pricing decisions
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Create the rhythms, templates and governance that let product marketing scale
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What you'll bring to the role
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7+ years in B2B SaaS or enterprise technology product marketing, including 3-4 years with complex technical products. Experience in fintech, fraud, risk, lending or insurance is a bonus, but not a requirement.
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International marketing experience
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Experience marketing to large, complex enterprise customers and buying committees
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The ability to master technical products (AI/ML, data, APIs) quickly, engage credibly with Product and Engineering, and be able to explain them simply to non-technical buyers
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Proven ownership of positioning, messaging, launches and sales enablement
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Commercial acumen connecting your work to pipeline, win rates, adoption and expansion
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Experience informing packaging and pricing through research and competitive analysis
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The ability to influence without authority and the confidence to challenge assumptions
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Exceptional writing and hands-on delivery, from executive narratives to battlecards
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Why Fortiro
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Make an impact:
help enterprise customers succeed with world-class fraud detection
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Work on cutting-edge solutions:
build products that transform financial crime prevention
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Be yourself:
flexible, inclusive culture with remote and in-person options
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Grow with us:
real opportunities to learn and take on current challenges
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Long-term focus:
we invest in our people, and our strong retention rate proves it
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#J-*****-Ljbffr

📌 Senior Product Marketing Manager (Melbourne)
🏢 Fortiro
📍 Melbourne