Job Description
Location: Melbourne-based only (In Office)
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Linden Cook is looking for a creative, highly organised and social-first Social Media Coordinator to take ownership of the day to day execution of our social channels.
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This is a hands on role for someone who genuinely understands social media - someone who is excited to capture content, create posts, jump on relevant trends, engage with our community and bring our marketing calendar to life every day.
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You'll work closely with our wider marketing team to turn campaigns, product launches, brand moments and everyday activity at Linden Cook into engaging social content.
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We're looking for someone who is comfortable both behind and in front of the camera, has a strong eye for content and understands what makes people stop, watch, engage and share.
About the Role n
The key responsibilities of the Social Media Coordinator are:
Social Media & Content n
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Manage the day-to-day execution of Linden Cook's Instagram, TikTok & Pinterest channels.
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Execute the social media component of the broader marketing calendar, including campaigns, product launches, events and key brand moments.
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Post and maintain an active presence across our social channels daily.
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Capture regular photo and video content across our studio, retail store, team, products, events and behind-the-scenes moments.
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Be comfortable appearing in content when appropriate, including TikToks, Reels and other social-first formats.
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Edit short-form video content for Instagram Reels, TikTok and Stories.
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Create Instagram carousels, Stories, grid posts and other social assets.
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Write social captions and supporting copy in the Linden Cook tone of voice.
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Schedule and publish content across social platforms.
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Trends & Social-First Thinking n
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Stay across emerging TikTok and Instagram trends, formats, sounds and platform changes.
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Identify relevant trends and quickly translate them into content that feels natural to the Linden Cook brand.
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Proactively bring new content ideas,



formats and opportunities to the team.
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Understand the difference between simply following a trend and creating content that is relevant to our customer and brand.
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Keep a close eye on what is performing across jewellery, fashion, beauty, lifestyle and the wider social landscape.
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Community Management n
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Manage day-to-day engagement across Instagram and TikTok.
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Respond to comments and social messages in a warm, timely and brand-appropriate way.
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Identify opportunities to build conversation, strengthen relationships and grow engagement with our audience.
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Escalate customer service enquiries to the appropriate team where required.
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Campaigns, Launches & Events n
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Support the social execution of product launches, collaborations, campaigns and events.
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Capture real-time content at launches, events and brand activations.
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Work with the wider marketing team to ensure content is captured ahead of key marketing moments.
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Turn larger campaign concepts into the day-to-day social content required to bring them to life.
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Ensure social channels remain consistent with broader brand and marketing activity.
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Regularly review Instagram and TikTok performance and report on key metrics.
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Monitor reach, engagement, follower growth, views, shares, saves and content performance.
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Identify which content formats, topics and creative approaches are performing and use these insights to inform future content.
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Report on social performance and proactively recommend opportunities for improvement.
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Test new formats, posting styles and creative approaches to continually improve performance.
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Influencer & Community Relationships n
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Identify and research relevant influencers, creators and brand advocates who align with Linden Cook.
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Build and maintain targeted influencer lists for product launches, gifting, events and ongoing brand opportunities.
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Manage influencer outreach and communication through Instagram, including the primary Instagram inbox.
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Coordinate and host influencer appointments in our Fitzroy store, ensuring each interaction reflects the Linden Cook brand and customer experience.
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Build genuine, ongoing relationships with creators and identify opportunities for organic content, gifting and collaboration.
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Keep track of influencer activity, content shared and potential future opportunities.
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Work closely with the wider marketing team to support influencer campaigns, launches and events.
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About You n
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You have hands-on experience managing social media for a brand, ideally within fashion, beauty, jewellery, retail or lifestyle.
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You genuinely understand Instagram and TikTok and use them regularly.
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You know how to capture strong social-first content using a phone and are confident editing short-form video.
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You have a strong visual eye and can create content that feels polished while still feeling natural to social media.
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You are comfortable using tools such as Canva and CapCut or similar platforms.
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You are happy and confident appearing in content yourself when needed.
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You follow trends naturally and understand how to decide which ones are relevant to a brand.
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You have solid written communication skills and can adapt to an established brand tone of voice.
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You are highly organised and able to manage a consistent daily posting schedule alongside campaigns, launches and reactive content.
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You are proactive and naturally look for content opportunities rather than waiting to be told what to post.
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You are comfortable working in a fast-growing business where things move quickly and opportunities can come up unexpectedly.
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#J-*****-Ljbffr

📌 Social Media Coordinator (Melbourne)
🏢 Lindencookdesign
📍 Melbourne