Job Description
General Manager | Rottnest Island, WA
Retail Operations & Hospitality
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nSteer a prominent portfolio of premier retail and hospitality operations for a leading WA group. Drive commercial growth, master high-volume seasonal trade, and shape a high-performing team culture across an iconic WA island destination. Multi-site operations experience essential.n
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Strategic Oversight:
Lead the commercial and operational footprint of a multi-faceted retail and hospitality portfolio.
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Competitive Package:
Executive salary package + performance incentives + flexible living arrangements starting from $150k (island-based or daily commute).
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Leadership Footprint:
Join the overarching executive team of a highly respected, family-owned group.
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About the Company
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nOur client is a premier, family-owned WA enterprise and an established leader across independent retail and commercial operations. Renowned for operating signature locations across Western Australia, including long-standing commercial ventures on Rottnest Island, they are dedicated to high operational standards, community engagement, and premium customer experiences.n
nThey foster a culture of ownership and collaboration, providing senior leaders with the scope and autonomy to make a genuine impact across established, multi-disciplinary operations.n
The Role
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nAs General Manager, you will join the senior leadership team with end-to-end accountability for the client's island-based portfolio. You will be a energetic, presence-driven executive who connects overarching business strategy with on-the-ground operational execution across a mix of fast-paced retail and hospitality sites.n
nThis is a high-visibility,



hands-on role designed for a commercial leader who excels in dynamic environments, enjoys mentoring operational managers, and thrives on solving complex logistical and seasonal challenges.n
Key Responsibilities:
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Executive Leadership:
Provide holistic direction across the client's combined island operations, serving as a key member of the senior executive team.
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Commercial Performance:
Take full ownership of P&L; performance across all operating units such as optimising revenue, gross margins, labour productivity, and overall profitability.
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Operational Excellence:
Establish and maintain exceptional standards across product presentation, customer experience, service delivery, and compliance.
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People & Capability Building:
Mentor site leaders, build senior capability, and oversee workforce strategy and rostering tailored to peak trading cycles.
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Supply & Logistics Management:
Oversee unique island logistics, inventory pipelines, and supply chain movements to guarantee seamless continuity.
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Culture & Synergy:
Cultivate a unified culture across diverse operational sites while partnering closely with centralised group support functions, including finance, HR, marketing, and procurement.
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What You Will Have
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Senior Multi-Unit Experience:




Proven track record leading multi-faceted operations across retail, food service, or hospitality sectors.
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Commercial Acumen:
Robust financial discipline with demonstrated success in managing P&L;, controlling wage budgets, and maximising operating margins.
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Presence-Driven Leadership:
An energetic, solution-focused leadership style that prioritises visibility, active coaching, and leading from the front.
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High-Volume & Seasonal Agility:
Experience managing high-volume operations with fluctuating seasonal demand and complex supply chains.
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Uncompromising Standards:
Strong attention to detail regarding customer service, operational hygiene, brand presentation, and safety compliance.
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Strategic Communication:
Outstanding interpersonal skills with the ability to make confident decisions and unite diverse teams around a shared vision.
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What You Will Receive
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Remuneration:
Highly competitive executive salary package starting from $150k + performance incentive structure.
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Flexibility & Lifestyle:
Choice to reside on iconic Rottnest Island (preferred) or commute daily from the mainland.
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Autonomy & Influence:
High levels of operational freedom backed by the owners and executive group.
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Career Growth:
Long-term leadership opportunities within a broader, continually expanding group portfolio.
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If you are a seasoned operations leader ready to direct a unique, high-turnover portfolio in an iconic WA destination, we want to hear from you.n
Apply now or contact Elissa for a confidential discussion:
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Explore more roles at:
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📌 General Manager | Rottnest Island, Wa (Perth)
🏢 Retailworld JobAdder
📍 Perth