Job Description
Blue Sense Digital is seeking a driven, analytical, and commercially minded Performance Marketer (Growth Strategy) - a hybrid operator who can both execute and think at a financial and strategic level.
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Hiring now Global remote Full-time From 2:00 PM Melbourne time
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As a Performance Marketer or Growth Performance Marketer, you will manage high-performing eCommerce accounts end-to-end. You will be deeply embedded in paid performance - building and optimising campaigns, analysing results, and identifying growth levers - but your real edge will come from your ability to connect marketing activity to commercial impact.
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You will work across Meta, Google, and other digital ecosystems to drive measurable growth. You will interpret performance through a financial lens (LTV:CAC, contribution margin, aMER) and use forecasting, testing, and creative insight to unlock scalability.
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This client-facing role is for you if you are someone who thrives in ownership, embraces complexity, and wants to evolve from an exceptional performance marketer into a strategic growth operator.
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Blue Sense Digital exists to produce better financial outcomes for $10M - $500M+ DTC brands.
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We offer an integrated performance marketing and growth advisory service, combining data, finance, and creative strategy into a single growth system
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Primarily, we gear our attention around scaling new customer acquisition profitably through paid media.
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To produce better financial outcomes, we believe that it's important to pursue technical excellence, diversity of thought, and remarkable collaboration.
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And, to understand:
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The economics of a successful eCommerce business,
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The interplay between marketing, finance, and operations, and
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Advanced media buying, data science, and financial modelling
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We've:
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Generated more than $500M in online sales,
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Managed $100 million dollars in ad spend, and
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Earned the trust of over 200+ brands from around the world
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Our core values (ownership, heart, curiosity) mean the world to us.
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We value technical excellence, commercial acumen, and remarkable collaboration - and we are looking for someone who wants to bring all three to every client and every conversation.
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At BSD, you'll build real commercial skills as a growth operator.
Weekly Coaching 1:1s n
Accountability, coaching, and transparency with your Team Leader on goals, KPIs, priorities, and blockers, geared to your growth and career.
Weekly Technical 1:1s Weekly Group Training (Critical-Thinking Round-Tables) Structured Mentoring & Leadership Access n
Direct access to senior operators, still active in the work, for coaching across decisions, communication, and commercial thinking.
Live Exposure to 8- & 9-Figure Consumer Brands n
You'll manage serious media, and learn how capital really compounds at scale.
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Regular sessions with internal leaders and external operators covering paid media, eComm strategy, creative performance, and DTC growth trends.
Access to Proprietary BSD Tooling n
Including P&L-integrated; performance dashboards, forecasting tools, and structured experimentation.
Career Progression Based on Competency, Not Tenure n
Get rewarded for impact, not time served. Real responsibility = real upside. Your journey runs from Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist → Portfolio-Wide Roles - based on demonstrated commercial impact, ownership, and strategic influence.




Quarterly Career Conversations & Bi-Annual Reviews n
Formal checkpoints to assess progression and map your development, so it's never an afterthought.
Remote-First with Flexibility n
Work from anywhere, with APAC-friendly hours, paid time off, and deep trust.
Annual Global Retreat (most recent, Cape Town) + Online Team Connection n
We're remote, but never disconnected.
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Plan, launch, and optimise high-performing Meta and Google campaigns aligned to each client's commercial model and targets.
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Drive creative performance - analyse and diagnose creative, brief high-performing assets, and keep the pipeline flowing against fatigue and scaling goals.
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Forecast using contribution margin, aMER, and LTV:CAC to guide client investment decisions.
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Own commercial outcomes across your portfolio - connect performance and financial data into transparent insights, and adjust when off-track.
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Flag blockers, risks, and churn signals early with context and urgency - see the problem before the client does.
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Deliver insights-driven reporting (written and video) tied to P&L;, with clear recaps and next steps.
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Maintain a financially literate understanding of each client's model, constraints, and positioning.
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Measure incrementality and identify compounding-growth opportunities via trends, attribution, and conversion data.
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Collaborate with Ad Ops and Creative to test and iterate; share learnings, tools, and failures openly.
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Come prepared to your weekly 1:1s and round-tables - challenge assumptions and sharpen how you solve constraints.
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Performance Marketer n
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2–4 years running Meta and Google Ads for eCommerce brands
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Comfortable working within predefined campaign structures and SOPs
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Understands core paid media metrics (CTR, CPA, ROAS, AOV) and what they represent
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Experience optimising campaigns under supervision (e.g. creative swaps, bid tweaks)
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Has received coaching or feedback on how to manage campaigns to a performance goal
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Can follow pacing guides and deliver on tactical tasks with reliability
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Completes creative audits to template and reads results against benchmarks with support
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Demonstrates strong written communication skills with internal teams
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Brings a growth mindset and is excited to deepen commercial and strategic skillsets
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Growth Performance Marketer n
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3-6 years of paid media experience in eCommerce, including Meta, Google, and TikTok Ads
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Experience building campaign structures independently using platform best practices
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Demonstrated ability to identify emerging performance issues and suggest solutions
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Has run small-scale tests (e.g. creative or bid tests) and iterated based on data
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Runs creative, offer, and concept tests independently, and briefs assets to close clear gaps
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Exposure to core financial concepts like contribution margin and CAC payback
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Can participate in client calls and provide context on results with some autonomy
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Experience working across multi-channel accounts and offering insights on performance
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Proactive communicator who flags issues early and suggests next steps
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Eager to expand financial fluency and contribute more to strategic direction
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Additional experience is a plus n
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Clear grasp of eCommerce unit economics, LTV:CAC dynamics, and how marketing spend impacts margin
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Exposure to broader performance channels (email, SMS, affiliate)
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Experience implementing and QA'ing advanced tracking across platforms
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Strong copywriting instincts, particularly for hooks and offer communication
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A working knowledge of CRO principles and customer decision psychology
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Strong internal prioritisation instincts - understands urgency vs importance and acts decisively
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Experience managing concurrent tasks/projects while maintaining QA discipline and delivering consistent outcomes
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Own heart-led client service - treat every interaction as BSD's standard, understand each client's goals, and add value beyond scope.
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Take extreme ownership of issues and risks - flag blockers early with context, and connect daily actions to commercial outcomes: performance, margin, pacing.
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Bring incessant curiosity and initiative - learn aggressively, ask sharp questions, and check your work rather than rushing.
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Operate as a reliable, high-trust teammate - communicate clearly, hit deadlines, help proactively, and receive feedback openly.
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Communicate with clients clearly and on time - prepare for every call, follow up with recaps and next steps, and stay composed in hard conversations.
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Key Performance Indicators (KPIs) n
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Partnership | Portfolio | People | Progress, reviewed with your Team Leader in weekly 1:1s and quarterly career conversations.
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The successful applicant will be someone who consistently demonstrates our core values, and upholds our service delivery standards
Our Values n
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Extreme Ownership | We assume complete responsibility for nearby outcomes
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Incessant Curiosity | We work with humility, always seeking to understand
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Passion & Heart | We care for extraordinary interactions, we are sincere and direct
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Behavioural Success Factors n
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Puts Clients First - takes personal responsibility for the client experience and works to their goals.
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Drives the Outcome - identifies blockers early, plans and prioritises, connects daily actions to results.
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Creates Great Results - seeks support early, checks the work, and owns the quality of what ships.
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Supports and Develops Others - offers help, shares learnings, and receives feedback openly.
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Earns Client Trust - communicates clearly, prepares properly, and follows up with recaps and next steps.
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Technical Success Factors n
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eCommerce Paid Media - campaign execution, data interpretation, optimisation, and platform fluency.
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Creative Strategy - creative analysis, diagnosis, and reporting, plus briefing and pipeline management.
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eCommerce Growth Strategy - funnel, offer, channel-mix, and scaling strategy.
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Financial Acumen - strategic metrics, budget planning, profitability analysis, and commercial context.
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Decision-Making & Autonomy - how much you own, and how independently you own it.
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01Application Review
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02Initial Screen Call (R1) n
Share your goals, get an insight into our culture, and explore alignment
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03Assessment (R2) n
A take-home task on a fictional eCommerce brand - solve a growth challenge
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04Technical Interview (R3) n
Real scenarios to demonstrate your strategic thinking & technical fit
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05Culture call (R4) n
A deeper assessment of values, mindset, and working styles
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06Offer
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#J-*****-Ljbffr

📌 Performance Marketer (Growth Strategy) (Melbourne)
🏢 Blue Sense Digital
📍 Melbourne