Job Description
Itoh are proud to be partnering with a fast-moving, customer-focused business to find a Digital Marketing Specialist to join its marketing team. This is an opportunity to work across digital platforms, website optimisation, marketing campaigns and reporting - helping improve how the business attracts, engages and converts potential customers.
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We're looking for someone who enjoys getting into the detail, solving problems and finding better ways to do things. You'll work with a range of marketing technologies, explore emerging AI tools and collaborate with teams across the business.
About the role n
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Help maintain and improve websites, focusing on user experience, search performance and generating leads.
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Build and update marketing campaigns, forms and automated workflows using marketing automation and CRM platforms.
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Monitor website and campaign performance, manage tracking and reporting, and identify opportunities for improvement.
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Support digital campaigns through audience segmentation, lead management and performance tracking.
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Maintain marketing systems and tools, troubleshoot issues and look for ways to make processes more productive.
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Assist with website testing, conversion improvements and new initiatives, including AI-powered chat and personalisation.
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Work with colleagues across different regions to deliver digital projects and support the wider marketing team.
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About you n
You'll have experience in digital marketing, marketing automation or website management, along with a willingness to get hands-on and take ownership of your work.
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Ideally, you'll bring:
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Around four or more years of relevant digital marketing or marketing technology experience.
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Experience using a marketing automation platform such as Marketo, HubSpot, Salesforce Marketing Cloud or a similar system.
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An understanding of CRM platforms, campaign workflows, lead management and audience segmentation.
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Experience with website analytics, conversion tracking and reporting, ideally using Google Analytics 4 (GA4) and Google Tag Manager.
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An understanding of website optimisation, SEO and conversion rate optimisation (CRO).
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Strong analytical and problem-solving skills, with the ability to use data to inform decisions.
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A proactive approach, good attention to detail and the ability to manage competing priorities.
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If you're a hands-on digital marketer who enjoys working with technology, improving digital experiences and seeing the results of your work, we'd love to hear from you.
#J-*****-Ljbffr

📌 Digital Marketing Specialist (Brisbane)
🏢 Itoh Talent Partners
📍 Brisbane