The SEO and GEO Specialist is responsible for owning and delivering the organic search and AI search optimisation strategy across Steelx's portfolio of in-house brands. This is a hands-on, mid-to-senior-level role requiring a strong combination of technical SEO expertise, strategic thinking and exceptional content writing skills. The successful candidate will take ownership of SEO and Generative Engine Optimisation (GEO), driving organic visibility, qualified traffic and lead generation across multiple websites.
Key responsibilities
Own and execute SEO and GEO strategies across all Steelx brands to improve organic visibility, traffic and lead generation
Identify growth opportunities through keyword research, competitor analysis and emerging search trends
Develop strategies to improve brand visibility across traditional search engines and AI-powered platforms
Conduct technical SEO audits, identify issues and implement improvements across all brand websites
Manage on-page and technical SEO, including site architecture, crawlability, indexation, Core Web Vitals and internal linking
Collaborate with internal teams and external agencies to implement SEO best practices
Write, edit and optimise high-quality website content aligned with search intent and commercial objectives
Manage link acquisition, digital outreach and local SEO initiatives, including Google Business Profile optimisation
Monitor and report on SEO and GEO performance, including organic traffic, search visibility, enquiries and conversions
About you




Proven mid-to-senior-level SEO experience, with the ability to independently manage strategy and hands-on implementation across multiple websites
Advanced technical SEO knowledge and a strong understanding of GEO and AI-powered search
Exceptional writing, editing and proofreading skills, with experience producing SEO-optimised website content
Strong analytical skills and the ability to translate data into actionable strategies
GA4 certification and proficiency in Google Search Console, SEMrush, Screaming Frog, and other SEO tools
Demonstrated experience in local SEO, Google Business Profile optimisation and link acquisition
Excellent communication, organisational and time management skills, with strong attention to detail and the ability to manage multiple brands and competing priorities
Ability to work well with all other employees to attain reliable information and achieve outcomes
Ability to maintain good judgement and confidentiality
Ability to represent the best interests of the Steelx group to a high standard
About Us
Steelx is a successful, family-owned business with a proud 25+ year history on the Gold Coast. As a key member of our in-house marketing team, you'll report directly to the Head of Marketing and play an important role in driving our brands forward. With a four-day work week (most weeks), you'll enjoy the prospect to thrive in a fast-paced, collaborative environment while maintaining a healthy work-life balance.
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📌 Seo And Geo Specialist (Gold Coast)
🏢 Steelx
📍 Gold Coast