Your Impact Lead our Customer Marketing team across the Away From Home and On Premise channels, connecting customer priorities, channel strategy and commercial objectives to deliver sustainable growth.
You'll shape customer-specific marketing plans, lead a high-performing team and partner with Sales and strategic customers to turn insights into impactful activity and measurable commercial outcomes.
Key Accountabilities Lead the development of integrated customer and channel plans informed by customer, consumer, category and commercial insights.
Own annual planning and the customer activity calendar across the Away From Home and On Premise channels.
Prioritise marketing activity and investment based on strategic alignment, customer value and commercial return.
Partner with Sales leaders and strategic customers to shape Joint Business Plans, customer pitches, business reviews and other key commercial engagements.
Lead customer marketing budgets, investment proposals, performance measures and post-implementation reviews.
Own the Customer Marketing operating model, planning frameworks and ways of working to drive consistency,



effectiveness and resource optimisation.
Lead, coach and develop the Customer Marketing team (x5 FTEs), building capability, accountability and a high-performance culture.
About You Significant experience across Customer Marketing, Trade Marketing or a related commercial function, ideally within FMCG, beverage or liquor.
Solid knowledge of On Premise, Away From Home, foodservice or related route-to-market channels.
Proven experience developing customer and channel strategies, annual plans and joint business plans.
Demonstrated experience leading and developing teams, with the ability to set clear priorities and build capability.
Strong commercial and financial acumen, including budget management, investment prioritisation and return-on-investment evaluation.
An influential business partner who can translate insights into practical plans and confidently engage senior internal stakeholders and strategic customers.
Experience leading change, improving ways of working and embedding planning disciplines across teams.

📌 Senior Customer Marketing Manager (Melbourne)
🏢 Asahi Beverages
📍 Melbourne