Job Description

At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing fast.

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We’re looking for a Senior Assistant Store Manager to join our Bondi Junction store! This is the perfect opportunity for an experienced retail leader who’s ready to operate at a Store Manager level while working alongside an experienced leadership team in one of our flagship locations.

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If you’re passionate about people leadership, commercial results, and delivering exceptional customer experiences, we’d love to hear from you.

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What you’ll be doing

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As a Senior Assistant Store Manager, you’ll be a true second-in-command and play a major role in the overall success of the store:

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- Partner closely with the Store Manager and Optometrist to drive store performance, team engagement, and an exceptional customer journey from eye test through to dispense

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- Take ownership of the store in the Store Manager’s absence, confidently leading daily operations, customer experience, and team performance
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- Lead from the front on the floor, creating a high-energy, service-first setting
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- Coach, develop, and motivate the team to consistently deliver strong results and exceptional customer experiences
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- Drive commercial outcomes through strong operational execution, KPI performance, and team development
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- Support recruitment, onboarding, and ongoing team capability building
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- Ensure the appointment book, workflow, and day-to-day operations run seamlessly
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What’s in it for you

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- OTE up to $80,000 (Base + Super + Monthly + Annual Bonus + Profit Bonus)
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- 2 free pairs of glasses per quarter product allowance so you can rep the brand in style, plus a year’s supply of contacts
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- Hands-on training in optical dispensing and advanced retail leadership
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- Ongoing coaching and development from experienced retail leaders
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- Real progression opportunities as we continue expanding across ANZ
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- The opportunity to join a high-performing, people-first culture where your impact genuinely matters
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Who we’re looking for

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- An experienced retail leader with Assistant Store Manager, Store Manager, or equivalent leadership experience
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- Someone who thrives in a fast-paced, customer-focused environment and knows how to lead from the front
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- A confident people leader who loves developing high-performing teams
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- Commercially minded with a strong track record of delivering sales and operational results
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- Passionate about creating memorable customer experiences through genuine service
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- Experience in optics is highly regarded, though not essential
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- Someone who aligns with our values: tight-knit, down-to-earth, and constantly improving
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- Available to work full-time on a Sunday - Thursday roster
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This is an exciting opportunity to step into a senior leadership role within a fast-growing brand and continue building your retail leadership career with a company that genuinely invests in its people.

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Ready to frame your future? Apply now.

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Bailey Nelson Careers

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Bailey Nelson is proud to be an inclusive and diverse workplace. We welcome applicants from all backgrounds and identities.

📌 Senior Assistant Store Manager - Bondi Junction (Sydney)
🏢 Bailey Nelson
📍 Sydney