Job Description

Club Sales & Partnerships Manager – Cheer & Dance n

Club Sales & Partnerships Manager – Cheer & Dance

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CheerCon | Beresfield, NSW | Permanent Part-Time – 30 Hours | Hybrid | Base + Commission

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Know the cheer and dance industry? Great with people, commercially minded and someone who never lets an enquiry go unfollowed?

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CheerCon is looking for a Club Sales & Partnerships Manager to become the go-to person for our new and existing club clients across Australia.

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This is a newly created role combining sales, relationship management and business development across our apparel, merchandise and event divisions.

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We're looking for someone who understands the cheer and/or dance world, builds genuine relationships and has the drive to turn opportunities into results — without being a pushy salesperson.

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You’ll look after our existing club network while actively finding new clients, growing product and apparel sales, and bringing more clubs, universities and scholastic programs into CheerCon events.

The role n

You’ll manage and grow relationships with club owners, coaches, universities and schools, helping them with everything CheerCon has to offer, including:

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- Custom uniforms and training apparel
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- Club and event merchandise
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- Costumes
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- Pom poms, bows and accessories
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- CheerCon event registrations
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You’ll be responsible for both nurturing existing clients and actively finding new business .

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A major focus will also be growing participation across CheerCon events — including introducing new and developing clubs, university programs and scholastic programs to our competitions.

What you’ll be doing n

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- Building strong, long-term relationships with existing club clients
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- Becoming the primary sales contact for club owners and coaches
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- Managing and following up apparel, merchandise and product enquiries
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- Proactively identifying sales opportunities within existing accounts
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- Finding and developing new club clients
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- Preparing, managing and following up quotes and sales opportunities
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- Promoting CheerCon events and converting interest into registrations
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- Developing relationships with clubs that haven’t previously attended All Star competitions
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- Growing university and scholastic participation
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- Re‑engaging previous and inactive clients
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- Keeping accurate records of conversations, opportunities and follow-ups
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- Working closely with our apparel, events, marketing and operations teams
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- Contributing directly to overall sales, profit and client growth
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The follow-up matters n

One of the biggest expectations of this role is simple:

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Nothing gets forgotten.

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If someone asks for a quote, it gets followed up.

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If someone sends an enquiry, they get a response.

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If a club says, “Maybe next season”, that’s recorded and followed up next season.

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We don’t want someone who simply answers enquiries as they arrive. We want someone who takes ownership of opportunities and follows them through.

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You’ll need exceptional attention to detail and strong organisational skills, as you’ll often have multiple clients, quotes and opportunities moving at once.

Who we’re looking for n

A strong background or experience within the cheerleading and/or dance industry is highly desirable .

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You might currently be a coach, club/studio administrator, program manager, industry retailer, apparel representative, event professional or someone from the cheer/dance world who has moved into sales or customer service.

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You don’t need years of corporate sales experience. We’re looking for the right combination of industry knowledge, people skills, commercial instinct and follow-through.

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You’ll ideally:

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- Be personable, confident and genuinely enjoy building relationships
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- Understand the cheer and/or dance industry
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- Have experience in sales, retail, customer service or account management
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- Be able to sell confidently without being aggressive or pushy
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- Be comfortable proactively approaching potential clients
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- Have exceptional attention to detail
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- Be highly organised and excellent with follow-ups
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- Be confident using computer programs and online systems
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- Work independently and take ownership
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- Be commercially minded and motivated by growth
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Adaptable & hybrid working n

This is a permanent part-time position working 30 hours per week , with flexibility around how those hours are structured across the working week.

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For your first month , your hours will be worked from our Beresfield office while you learn our products, events, systems, processes and clients.

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Once you’re established in the role, you’ll move to a hybrid arrangement with the equivalent of:

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2 days per week working from our Beresfield office

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Remaining hours able to be worked from home

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We’re happy to discuss how the 30 hours are structured to find an arrangement that works for both you and the business.

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Because this is a client-facilitating sales role, you’ll need to be self-motivated, organised and highly responsive to clients regardless of where you’re working.

Base rate + commission n

This position offers a base rate plus performance-based commission , giving you the opportunity to directly increase your earnings as you grow the business.

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Commission is linked to growth in profit and operates on a sliding scale — meaning the more profitable growth you generate, the greater your commission opportunity.

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Growth can come from:

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- Increasing sales with existing clubs
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- Winning new club clients
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- Growing apparel, merchandise and product sales
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- Increasing CheerCon event entries
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- Growing university and scholastic participation
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- Re‑engaging previous clients
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- Identifying and converting new revenue opportunities
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Full details of the commission structure will be discussed during the interview process.

Sound like you? n

If you understand cheer and dance, love building relationships, have a strong sales mindset and are the type of person who actually follows things through , we’d love to hear from you.

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This is an opportunity to take ownership of a brand-new role and directly contribute to the growth of CheerCon — while being financially rewarded for the results you create.

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📌 Club Sales & Partnerships Manager - Cheer & Dance (Newcastle)
🏢 Cheercon
📍 Newcastle