The function leads the business's shift toward adaptive, scalable and AI‑enabled marketing execution across a consumer financial product. It translates growth priorities into orchestrated, data‑driven experiences and automated, personalised content delivery across public web, lifecycle and paid/owned channels. It evolves the public web into a guided, decision‑led conversion engine and builds the activation layer that connects strategy to consistent, compliant execution across acquisition and existing‑client engagement.
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Ultimately, the role designs the capabilities, operating model and frameworks that move marketing from campaign‑led activity to system‑led performance, improving speed, effectiveness and efficiency organisation‑wide.
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📌 Head of Marketing, Automation and Web (Melbourne)
🏢 The Executive Chair
📍 Melbourne
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