Job Description

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

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Application Deadline: 20 October 2026

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Department: Marketing

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Location: Australia

Description n

Outstanding People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose n

The Brand Manager – is responsible for driving Twinings’ growth across priority emerging channels, including eCommerce and Out-of-Home (OOH) . Reporting to the Senior Brand Manager, this role leads a broad portfolio of brand management activities, spanning portfolio strategy, commercial leadership, innovation, performance analysis, and product change initiatives across Australia and New Zealand.

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A key focus of the role is identifying and delivering long-term growth opportunities through innovation. This includes developing channel-specific portfolio strategies across the core range, NPD, gifting, and premium offerings to meet evolving consumer needs.

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The successful candidate will be a commercially minded, results-driven marketer who can seamlessly balance strategic thinking with hands‑on execution. Strong consumer focus, eCommerce experience, a growth mindset,



and the ability to influence and collaborate across teams are critical to success.

Key Responsibilities Key responsibilities Strategic and Commercial Planning n

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- Support the SBM in developing longer-term strategic brand plans for Twinings’ growth channels, including Amazon, OOH and Costco.
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- Build deep channel understanding and define how to win across consumer, shopper, customer and company needs.
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- Define the optimal five‑year sequencing of initiatives across core, NPD, gifting and premium portfolios.
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NPD Project Leadership nn
- Work closely with the local cross‑functional team and NPD team to deliver NPD and product change initiative
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- Lead the development of channel‑specific ideas and concepts to unlock growth, leveraging the global pantry and platforms, with bespoke Australian offers developed where required.
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- Act as brand lead for the development and in‑market delivery of NPD and product change initiatives.
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- Partner with Insights to conduct research that validates NPD opportunities.
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- Manage communication and collaboration with NPD Project Managers.
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- Lead Gate paper development for key projects, ensuring alignment with the Commercial team.
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- Lead development of the gifting, tea merchandise and seasonal ranges to drive recruitment, create new occasions and build brand equity.
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Executional Excellence nn
- Oversee implementation of key NPD and customer marketing initiatives, including target setting,



execution planning and post‑implementation analysis.
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- Motivate and collaborate across the Commercial team to ensure effective plan implementation.
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- Partner with Sales and Category to develop compelling customer presentations and engagement tools that support delivery of the plans.
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- Define success measures and apply test‑and‑learn approaches to scale what works and optimise where performance is off track.
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- Brief the Connections team on key objectives and partner with them to define the optimal consumer experience.
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- Lead commercial forums that align the cross‑functional team and drive strong execution of agreed plans.
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Skills, Knowledge and Expertise Qualification/License or Registrations n

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- Tertiary Qualification in Marketing or Business Management
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- Relevant experience in Brand Management, ideally with a strong NPD project management background
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Professional competencies nn
- Strong track record of marketing / innovation within the FMCG industry
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- Demonstrated experience in developing innovation pipelines and managing innovation funnels.
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- Enthused to work on both high‑level strategic projects and also get involved in low‑level/day‑to‑day execution.
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- Understanding of, and enthusiasm for small team mentality i.e. high responsibility, accountability and autonomy.
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- Knowledge of marketing practice and best practice innovation including agile, design‑led thinking.
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- Commercial experience within FMCG, successfully launching NPD.
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Benefits nn
- Additional 1% Superannuation
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- Versatile / Hybrid working options
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- Birthday Day Leave
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- Discounted Twinings Co products
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- Access to LinkedIn Learning
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- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
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📌 Brand Manager (Melbourne)
🏢 Twinings
📍 Melbourne