14 Oct
|
This Is Never Work
|
Sydney
14 Oct
This Is Never Work
Sydney
Job Description
About the role:n
Le Bent is looking for an experienced, commercially minded Marketing Manager – Growth & Execution to help drive our next phase of global growth.
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Reporting to the General Manager and based in Sydney, you will lead the planning and execution of global marketing initiatives across product, digital, content and commerce.
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This is a high-impact role for someone who can think strategically, turn ideas into action and comfortably move between the big picture and getting the work done.
Key responsibilities:n
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- Lead seasonal campaigns, product launches and go-to-market plans
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- Build brand awareness and demand across our key global markets
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- Deliver integrated campaigns across e-commerce, wholesale, paid media, social, CRM, PR and international markets
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- Turn product innovation and technical performance into compelling consumer stories
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- Drive qualified traffic, customer acquisition, retention and profitable DTC growth
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- Support wholesale demand, key accounts and sell-through through strong marketing programs
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- Manage content, agencies, athletes, ambassadors and brand partnerships
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- Develop customer segmentation, retention and reactivation programs
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- Use data, consumer insights and AI to continually improve marketing effectiveness
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- Execute consistently against the Lé Bent brand across every consumer touchpoint
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About you:n
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- 5+ years’ experience in marketing, growth or integrated marketing roles, ideally with ownership of commercial outcomes
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- Strong digital, e-commerce and performance-marketing capability
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- Experience developing and executing integrated campaigns
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- Strong commercial, analytical and project-management skills
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- Experience managing agencies, creatives and multiple stakeholders
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- Hands‑on knowledge of Shopify, Klaviyo, Meta Ads, Google Ads and Google Analytics
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- Comfortable using data, technology and AI to work smarter and improve performance
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- Equally comfortable developing the plan and rolling up your sleeves to deliver it
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- Experience within outdoor, snow, action sports, apparel or premium consumer brands would be highly regarded — as would a genuine passion for mountain culture and adventure
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About us:n
Born in the mountains, Le Bent is a premium performance-layering brand built on a straightforward belief: Performance starts with comfort. Through signature merino blends, technical innovation and athlete-driven design, the ambition is to create the best-feeling performance layers on earth.
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Tagged as: australia, execution, growth, le bent, manager, marketing, snow
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📌 Marketing Manager - Growth & Execution (Sydney)
🏢 This Is Never Work
📍 Sydney