Job Description
Chery Automobile Co., Ltd. was founded on January 8, 1997, in Wuhu, Anhui Province,
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China. Chery has been built upon the philosophy of independent innovation, developing a
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complete technology and product R&D; system, producing several award-winning car
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Chery products are exported to more than 80 countries and regions in the world. Chery
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auto is the trusted JV partner for other brands, such as JAGUAR, LAND ROVER in China. So
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far, more than 7 million units have been sold, making Chery the first Chinese automobile to
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achieve this sales milestone and ranks No. 1 in China for 15 years in a row.
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With global R&D; centers in China, Silicon Valley, USA and Europe, the company has
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established 14 productions across China, and other markets. Chery currently has 16,721
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employees, among whom 3,500 are R&D; staff.
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The Chery Australia subsidiary was established three years ago, with offices in Sydney and
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are continuing to build a team of experts to drive innovation and disrupt the market.
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BUSINESS UNIT OVERVIEW
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iCAUR, created by Chery is a is an accessible premium BEV & REEV SUV brand which
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launched globally at the Shanghai Auto Show in April 2025.
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iCAUR is designed for drivers who want design, technology, and a premium ownership
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experience with the ability to accessories and make it their own.
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With a Q2 2027 Australian and New Zealand market launch, the brand occupies a genuine
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white space — above the volume Chinese entrants, below the traditional luxury set —
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anchored by the "Born to Play" brand spirit and powered by REEV technology that removes
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the last barrier to going electric.
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POSITION OVERVIEW
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The Retail & Studio Lead will be responsible for bringing the iCAUR brand to life physically
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across showrooms, studios and the dealer network, ensuring every customer touchpoint
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reflects the brand's premium positioning and platform.
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This is an opportunity to build a retail experience from the ground up — from presentation
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standards through to merchandising and accessory display — as iCAUR establishes its
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physical presence in the Australian market ahead of launch.
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KEY RESPONSIBILITIES
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Own the retail brand experience across showrooms, studios and dealer locations —
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including visual merchandising, vehicle presentation, accessory display, signage and store
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design — ensuring consistency with brand guidelines at every touchpoint
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Partner with the Brand team to translate brand and product narratives into
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physical retail environments
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Design and deliver a customer experience in showrooms and studios that reflects the
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brand's premium positioning, from arrival through to test drive and purchase
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Conduct regular site audits across the network to ensure brand, presentation and
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experience standards are consistently upheld
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Support dealer partners on an ongoing basis — from day-to-day retail queries and events
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through to new showroom or studio openings, planning and brand compliance
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Work with dealer teams to understand walk-in traffic, foot traffic and in-store conversion,
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using these insights to continuously improve the retail experience
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Ensure a steady flow of qualified leads into stores, working with the CRM function to
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connect digital demand with in-store conversion
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REQUIREMENTS
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Automotive industry experience is essential, ideally across showroom, studio or dealer
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Solid Australian retail marketing experience, with a solid understanding of the local
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Strong visual merchandising skills, with an eye for detail and consistency across multiple
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locations
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Experience managing fit-outs, presentation standards or retail rollouts
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Ability to manage multiple stakeholders, including dealers, landlords and contractors
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Comfortable working across multiple locations with regular travel as required
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A tertiary qualification in marketing, retail management or a related field.
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📌 Retail Marketing Specialist (Sydney)
🏢 Chery
📍 Sydney