Job Description

An exciting opportunity exists for an experienced Marketing Manager to join a new animal wellness business and play a key role in establishing and growing the brand.

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Reporting to the General Manager , the Marketing Manager will be responsible for the planning and delivery of marketing activity across brand, digital, social media, email, content, partnerships and PR. This is a hands‑on role requiring strong commercial awareness, creative capability and attention to detail.

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As an animal-focused business, a genuine passion for dogs and cats is essential , along with enthusiasm for working in an environment where animals are part of the everyday experience.

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Key Responsibilities

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Develop and deliver the annual marketing strategy, calendar and campaigns in line with business objectives.

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Manage the marketing budget and monitor spend and campaign performance.

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Manage email marketing and CRM activity through Klaviyo , including campaigns, automated flows, segmentation and database growth.

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Manage social media across Instagram, TikTok and Facebook, including content planning, publishing and community engagement.

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Plan and manage Meta Ads and paid social campaigns, including budgets, targeting, optimisation and reporting.

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Coordinate content production,



including briefing and managing photographers, videographers and other creative suppliers.

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Manage and update website content, imagery, campaigns and promotions, with an understanding of SEO fundamentals and website CMS platforms.

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Collaborate with PR, partnerships, influencers and external agencies to support brand awareness and business growth.

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Maintain and uphold brand standards across all marketing channels and throughout the wider organisation.

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Monitor and report on marketing performance, using insights to continually improve activity.

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Skills & Experience

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Proven experience in a Marketing Manager or similar role.

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Strong working knowledge of Klaviyo, Meta Ads Manager and paid social .

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Experience managing brand social media channels and digital content.

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Experience with website CMS platforms and a sound understanding of SEO fundamentals .

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Proficiency in Canva and/or Adobe Creative Suite is essential .

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Experience managing marketing budgets, campaigns and external creative suppliers.

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Strong copywriting, communication, organisation and project management skills.

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Solid creative judgement and attention to brand consistency.

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A genuine passion for dogs and cats is essential.

#J-18808-Ljbffr

📌 Marketing Manager (Brisbane)
🏢 Luckies Stay & Play
📍 Brisbane