Job Description

Zambrerois on a mission to make a difference, a big difference.With more than 350 restaurants across Australia, New Zealand, the United Kingdom, Ireland and the United States, we serve fresh, healthy Mexican food while working to end world hunger.

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Through our Plate 4 Plate Program, for every burrito or bowl purchased a meal is donated to someone in need. Since inception, with the help of our customers, we have donated over 100 million meals to those in need.

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About the role

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Reporting to the Senior Digital Marketing Manager, you'll assist in driving customer acquisition, retention and revenue growth through data-led performance marketing across Zambrero's digital channels, including the Zambrero loyalty App, delivery aggregators (Uber Eats, DoorDash), CRM and website optimisation.

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You'll assist in the planning, execution and optimisation of Zambrero’s digital performance channels. Turn digital strategy into high-performing activity that lifts both national and local restaurant performance.

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What You'll Do

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Assist in growing app acquisition, engagement, retention and reactivation

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Use Iterable CRM tools to build and optimise email, SMS and push campaigns

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Coordinate aggregator campaign activations across Uber Eats and DoorDash

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Lead SEO configuration, including local SEO and geo-targeted discovery

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Optimise Google My Business listings, reviews and local search performance

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Own website performance, including UX, conversion and ordering funnel optimisation

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UAT Testing & CX/UI improvements for current Zambrero App features

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Support brand campaign launches across digital owned channels

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Continuously test, learn and optimise across all performance channels

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Data collection to generate post campaign report analysis

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Assisting with Global digital website optimisation and ad hoc projects where required

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What will you bring?

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Demonstrated analytical and data skills

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Success in growing digital marketing channels

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CRM experience with Iterable, Braze, Hubspot or similar SAAS platforms

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Experience with loyalty / rewards apps / programs highly desirable

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Demonstrated experience with Google Analytics, Tag & Events Management

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Demonstrated experience in paid media, SEO and website optimization

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Experience with 3rd party sales channel delivery aggregators desirable

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Innate curiosity to innovate, test, learn and optimize

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Experience managing agencies and digital platforms

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Strong commercial and ROI focus

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Ability to operate in fast-paced environment

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What we offer

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Meaningful impact at a purpose-led brand on a mission to help end world hunger

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A hands-on digital role with the opportunity to influence customer growth, engagement and restaurant performance

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Exposure to a broad digital ecosystem spanning app, CRM, website, local search and delivery platforms

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Career development in a fast-growing national brand

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A fast-paced, supportive team where curiosity, testing and fresh ideas move quickly

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Work from our stunning Support Office in the heart of Circular Quay, Sydney

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📌 Digital Marketing Specialist (Sydney)
🏢 Zambrero
📍 Sydney