Job Description

Personal Brand Social Media Manager – Full Time n

Location: Melbourne preferred / Hybrid or Remote

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Employment: Full Time

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Industry: Social Media / Content / Personal Branding

About the Role n

I’m looking for a highly switched-on Social Media Manager to take ownership of my personal social media channels and help build and grow my personal brand.

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I run multiple businesses and am going all-in on documenting the journey and building my presence online.

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You’ll work alongside a dedicated videographer and remote editing team. Your job is to take the finished content and make sure it gets seen.

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We’re aiming to publish high-volume content every day across multiple platforms , so I need someone who lives and breathes social media, understands what gets attention and can take ownership without needing to be micromanaged.

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Melbourne-based applicants are preferred , as I’d like someone who is available to catch up in person for meetings, content planning and strategy sessions when required. However, I’m open to the right person working remotely if they’re a great fit for the role.

What You’ll Be Doing n

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- Manage my personal social media accounts across Instagram, TikTok, Facebook, YouTube, X and LinkedIn
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- Schedule and publish approximately 6 pieces of content per day across our platforms
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- Write captions, titles, descriptions and hooks suited to each platform
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- Reply to comments and messages in my tone of voice
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- Actively engage with other creators, businesses and relevant accounts to increase reach and build relationships
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- Manage the overall content calendar and posting schedule
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- Monitor trends, viral formats and content opportunities
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- Identify trending sounds,



topics and conversations we should be jumping on
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- Review analytics and identify what’s working and what’s not
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- Provide feedback and direction to our editors based on content performance
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- Help identify additional clips and content opportunities from our raw footage
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- Repurpose content appropriately across different platforms
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- Assist with Stories and more spontaneous day-to-day content
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- Identify potential collaborations, podcasts, creators and other opportunities to grow the brand
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- Provide a simple weekly performance report covering growth, reach, views and our best-performing content
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Who I’m Looking For n

You don’t need 10 years of corporate marketing experience.

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I’m much more interested in finding someone who is hungry, creative, organised and genuinely understands social media.

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You should:

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- Be extremely familiar with Instagram, TikTok, YouTube and other major social platforms
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- Understand what makes short-form content perform
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- Follow current social trends and internet culture
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- Have excellent written communication
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- Be comfortable communicating and engaging as another person’s personal brand
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- Be highly organised and able to manage a large volume of content
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- Understand analytics, retention, engagement and content performance
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- Have initiative and bring ideas to the table
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- Be comfortable giving honest feedback when content isn’t working
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- Be reliable and able to work independently
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- Be interested in business, entrepreneurship and personal-brand content
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- Preferably be based in Melbourne and available for occasional in-person meetings
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Experience managing a personal brand, creator, influencer, entrepreneur or high-volume social account would be highly regarded.

The Content n

The content will document the reality of building and running businesses — including the wins, problems, behind-the-scenes moments, travel, meetings, events, lifestyle and everything that happens along the way.

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The goal isn’t to create polished corporate content.

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We want entertaining, authentic content that people actually want to watch.

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You’ll have access to a large amount of professionally filmed content and an editing team producing content consistently.

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Your responsibility is to help turn that content into attention, engagement and audience growth.

The Opportunity n

This isn’t a role where you’ll be given three posts to schedule each week.

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We’re building a reliable personal media operation and intend to publish at scale.

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You’ll have significant ownership over the social channels and, as the personal brand grows, there will be an opportunity for the role to grow with it.

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If you’re someone who spends half your life on social media anyway, understands why some creators explode while others don’t, and wants the opportunity to help build a personal brand from the ground up, I’d love to hear from you.

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📌 Personal Brand Social Media Manager - Full Time (Melbourne)
🏢 seek.com.au
📍 Melbourne