Job Description

Location: South Melbourne, VIC
Work Arrangement: Hybrid, work from home every Monday
Reporting To: Operation Leader
Salary Range: $90,000 – $120,000 per annum

About the Role n

We are seeking anIn-App Campaign & Engagement Specialist to plan, design, and optimisein-app campaigns, bonuses, and promotional activities . You will turn business goals into structured campaign logic, user flows, and PRDs, then use data to iterate on performance.

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This role suits someone with strongproduct thinking and experience incampaign planning, CRM/lifecycle, or growth on consumer mobile products — not traditional offline or brand-only marketing.

Key Responsibilities n

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- Planin-app campaign calendars aligned to retention, conversion, reactivation, and ARPU goals
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- Design campaign concepts:eligibility rules, reward mechanics, user flows, edge cases, and page/interaction logic
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- Write clearPRDs and campaign briefs (Axure/Figma wireframes a plus) for product and engineering delivery
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- Work cross-functionally from concept → launch → post-launch optimisation
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- Analyse campaign performance (cohorts, funnel, ROI, uplift ) and recommend refinements
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- Identify new opportunities fromuser behaviour, segmentation, and market insights
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- SupportA/B tests and structured experimentation where applicable
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- Collaborate with Product Operations and Analytics on measurement and learnings
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Requirements nn
- Bachelor’s degree or equivalent experience
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- 5+ years in product planning,in-app campaign/growth , CRM/lifecycle, or related roles oninternet or mobile consumer products (3+ years for exceptional candidates)
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- Robust logical thinking and structured problem-solving
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- Proficiency inAxure (or similar) andPRD writing
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- Data-informed decision making; comfortable reviewing dashboards and test results
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- Excellent communication and stakeholder management
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- Full Australian work rights
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- . Can Speak and Write Mandarin is a must
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Nice to Have nn
- Experience withbonus/promo mechanics, leaderboards, missions, or gamified engagement
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- Background ingaming, sports, fintech, or subscription/consumer apps
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- Hands-onSQL or campaign analytics tools
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- Familiarity withuser segmentation, churn win-back, or VIP/high-value user programs
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- . Experience in Online Betting Industry.
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- Prior people management experience (optional)
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📌 In-App Campaign & Engagement Specialist - Mandarin Speaker (Melbourne)
🏢 Aututech
📍 Melbourne